LaMunt news and archive

LaMunt’s chief executive officer, Ruth Oberrauch: ‘Retailers are looking for versatility’

The order season in the outdoor industry has begun. How are retailers orienting themselves? What products are they looking for? The Austrian-based womenswear label LaMunt focuses on a balance of function, lifestyle and sustainability. The outdoor label LaMunt was founded in 2020 to offer functional and stylish mountaineering and outdoor clothing...

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Business|Interview

Outdoor brand Salewa: “Lockdown initiated important strategic changes”

Covid-19 has not only changed the retail landscape. With it, the industry has to also adjust to completely changed parameters. The Italian Oberalp Group has taken the pandemic as an opportunity to set a new strategic course. The Italian Oberalp Group is a heavyweight in the European outdoor segment. With its six outdoor brands Salewa, Dynafit,...

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Fashion |INTERVIEW

How women's only mountain sports brand LaMunt focuses on the 'female perspective'

The South Tyrolean Oberalp Group is a heavyweight in the outdoor market with its brands Salewa, Dynafit, Wild Country, Evolv and Pomoca. With the newly founded mountain sports brand LaMunt, initiator Ruth Oberrauch wants to focus solely on women. This is a first because this kind of target group focus is rare in mountain sports. Last month, the...