Lane Bryant news and archive

Lane Bryant celebrates 120th anniversary

Plus-size women's brand Lane Bryant is celebrating its 120th anniversary this year through a series of in-store and online events. Established in 1904 by Lena Himmelstein Bryant, the brand aims to honor its founder’s legacy by offering its customers inclusivity, innovation, and the best fit within the plus-size fashion space. A beacon for women...

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Ascena Retail’s sale of Lane Bryant, Anna Taylor and Loft to close in mid-December

Bankrupted Ascena Retail Group (OTCMKTS: ASNAQ) has agreed to sell the remainder of its retail brands (Lane Bryant, Ann Taylor, Loft, and Lou & Grey) to Premium Apparel LLC, an affiliate of Sycamore Partners LLC for 540 million dollars. The deal is inclusive of termination rights for Ascena including a 54 million dollars termination fee. The...

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Ann Taylor owner Ascena files for bankruptcy protection

Ascena Retail Group, inc. has entered into a restructuring support agreement (RSA) with over 68 percent of its secured term lenders. The company said in a statement that the plan is expected to reduce Ascena’s debt by approximately 1 billion dollars and provide increased financial flexibility to enable the company to continue its focus on...

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Ascena seeks new loan

Ascena Retail Group Inc, the parent company of Ann Taylor, Loft, and Lane Bryant, is seeking a 150 million dollar loan from its creditors to keep the company functioning during their bankruptcy filing. Ascena is working on a restructuring plan that will also allow creditors to install new board members. The news was reported by Bloomberg. The...

Fashion

Lane Bryant announces collaboration with Rochelle Johnson of Beauticurve

Lane Bryant will create its second collaborative capsule collection with Rochelle Johnson. A lifestyle influencer, Johnson has grown a following with her fashion blog Beauticurve. The Beauticurve x Lane Bryant spring collection is comprised of 16 pieces, which will debut in two phases. The first five pieces launched for retail online and in...

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Ascena reports profit in Q1, comparables sales remain flat

Net sales for the first quarter at Ascena Retail Group were 1,297 million dollars compared to 1,339 million dollars in the year-ago period, which the company said reflect flat comparable sales for the quarter and a decrease in non-comparable sales which include the impact of the store closures. The company reported net income from continuing...

Fashion

Lane Bryant announces first influencer collaboration

US plus size retailer Lane Bryant has announced an exclusive collection with blogger Tanesha Awasthi from the Girl With Curves, to mark the brand’s first-ever collaboration with a top fashion influencer. Set to debut in Lane Bryant stores and on LaneBryant.com during New York Fashion Week on September 9, the Girl With Curves x Lane Bryant...