Business |Interview Featured
How Levi's conserves and preserves the iconic look of its 501 jeans
When you think of Levi's, you think of 501 jeans, the brand's signature piece. With its high waist and straight legs, the cut of these trousers has looked the same for 150 years. Yet it has changed more than you might think, with Levi's recently introducing the 'Plant-Based 501', made of 97 percent plant-based material. On this innovation and...
loading...