Levi's news and archive

Levi’s Strauss doubles down on AI, introduces services for employees, customers and retail

Denim specialist Levi’s Strauss & Co. has revealed it is developing an artificial intelligence (AI) “orchestration platform” intended to automate and simplify workflows throughout the business. The platform, made in partnership with Microsoft, revolves around a “super-agent” that integrates several AI-powered sub-agents deployed across IT, human...

Retail

Apparel Group India expands portfolio with Levi's Kids launch

Apparel Group India has expanded its partnership with the iconic global denim brand, Levi’s, by launching Levi's Kids in the Indian market. Recognising India as a key Asian market, this move introduces the celebrated brand's children's clothing line to the country for the first time. Apparel Group India officially announced the introduction of...

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Business

Levi Strauss & Co. increases full-year guidance after strong Q3

Levi Strauss & Co. announced financial results for the third quarter ended August 31, 2025, with net revenues of 1.5 billion dollars, representing a 7 percent increase on both a reported and organic basis versus the prior year. Beyond Yoga net revenues increased 2 percent on a reported and organic basis. The company’s performance was highlighted...

FashionPress Release

Levi’s® and Pixar celebrate 30 years of Toy Story with a Western-inspired collection

As the first computer-animated feature film, it forever changed the world of animation and captured the hearts of generations of fans. To celebrate this milestone, Levi’s® and Disney Pixar have joined forces for an exclusive collection. This collection showcases the adventurous, Western-tinged character of Woody and the playful spirit of Toy...

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Business

Trump tariffs: Levi's UK flags 'anti-American' risk

Levi's UK has identified a potential threat to its business in the form of "rising Anti-Americanism" stemming from Trump Tariffs and other U.S. governmental policies. The company fears that this sentiment could cause consumers to shift their preferences away from U.S. brands, opting instead for "national / European products". This concern,...

Retail

Urban Outfitters partners with Levi's for second On Rotation in-store experience

Urban Outfitters has partnered with denim brand Levi’s to launch the second season of its immersive in-store experience, On Rotation. An ever-evolving retail concept, the new destination offers a mix of Levi’s iconic styles through the lens of UO’s unique perspective. Available online and in five select Urban Outfitters locations until September...

People

Levi Strauss & Co. names new chief supply chain officer

Apparel and denim company Levi Strauss & Co. (LS&Co.) has named Chris Callieri as its new senior vice president and chief supply chain officer. Callieri, who has over 20 years of international supply chain experience in the retail and consumer goods industries, will join LS&Co. on September 15 and report directly to Michelle Gass, president and...

People

Hiren Gor to lead Levi Strauss' expansion in South Asia, Middle East, and Africa

In a strategic move to boost growth in emerging markets, Levi Strauss & Co. has named Hiren Gor as its new managing director for the South Asia, Middle East, and Africa (SAMEA) region, according to Storyboard 18. Gor, who has been with the company for 16 years, is credited with transforming the South Asia business into a high-growth area. In his...

Culture

Levi's and Beyoncé release The Denim Cowboy film

Levi's has unveiled The Denim Cowboy, the final chapter in its year-long REIIMAGINE campaign in collaboration with Beyoncé. The film brings together previous campaign installments—Launderette, Pool Hall, and Refrigerator—into a single story centered on empowerment and modern reinterpretation of Levi's heritage. Featuring pieces from the new...

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Business

Levi Strauss reports strong Q2, boosts annual forecast

Levi Strauss & Co. announced strong financial results for its second quarter ended June 1, 2025, demonstrating significant growth across key metrics and prompting the company to raise its full-year net revenue and earnings per share (EPS) outlook, even with the impact of tariffs. The company reported a 6 percent increase in net revenues to 1.4...

Fashion

Nike and Levi’s tease summer collaboration

Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...

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Business

Authentic enters 311 million dollar deal to acquire Dockers from Levi Strauss

Authentic Brands Group has entered into a definitive agreement to acquire Dockers from Levi Strauss & Co. for a transaction value of 311 million dollars. The deal reflects LS&Co.’s strategic efforts to zone in on its direct-to-consumer business. The transaction, which is subject to customary adjustments and closing conditions, has the potential...