Levi Strauss news and archive

Levi Strauss & Co. commissions 25 new murals across San Francisco

Denim giant Levi Strauss & Co. (LS&Co.) had launched a new initiative, commissioning 25 new murals to be painted across San Francisco in honor of the 25th anniversary of its Community Day. Known as “These City Walls,” the initiative is part of Levi Strauss & Co.’s continued commitment to urban revitalization, which sees the company investing in...

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Levi Strauss maintains outlook despite economic uncertainty

Levi Strauss & Co. reported a 3 percent increase in first-quarter revenue to 1.5 billion dollars, demonstrating "resilience in the face of ongoing economic uncertainty and tariff pressures." The company also maintained its revenue growth outlook for the year. Net income for the quarter rose to 150 million dollars, with diluted earnings per share...

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Levi Strauss expands executive roles to drive operational success

Levi Strauss & Co. has announced a series of strategic leadership changes to accelerate its transformation into a best-in-class omnichannel retailer. These changes focus on leveraging the Levi's brand, increasing speed and agility, and prioritising consumer obsession and innovation. The restructuring aims to streamline decision-making, drive...

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Levi's Q4 revenues increase 12 percent, but FY25 forecast concerns investors

Though Levi Strauss fourth quarter net revenues of 1.8 billion dollars, rose 12 percent, the company’s outlook for the upcoming fiscal year has raised investor concerns, leading to about a 7 percent drop in the company’s share value in extended trading. The company projects a 1 percent to 2 percent decline in revenue and adjusted diluted EPS...

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Sephora North America CEO to join as member of Levi Strauss board

Artemis Patrick will join the Levi Strauss & Co. to serve as a member of the board, effective February 1, 2025. She will also serve as a member of the board’s audit and nominating, governance and corporate citizenship committees, effective March 1, 2025. Patrick is currently president and CEO of Sephora North America, where she is responsible...

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Levi Strauss names Dario Aguilar as MD, Latin America

Levi Strauss & Co. has appointed Dario Aguilar as the managing director for Latin America, effective December 2, 2024. Reporting to EVP and chief commercial officer Gianluca Flore, the company said, Aguilar will be responsible for overseeing the commercial operations in the region across channels. “I am pleased to welcome Dario to our commercial...

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Levi Strauss & Co. publishes inaugural climate transition plan, aims to be net zero by 2050

Denim and lifestyle brand Levi Strauss & Co. (LS&Co.) has published its inaugural climate transition plan, which includes a roadmap for the company to reach both its near-term greenhouse gas (GHG) emissions reduction target by 2030 and its goal of being a Net Zero emissions company by 2050. Following in the footsteps of the H&M Group and...

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Daniel Geballe to join Levi Strauss board in April 2025

Levi Strauss has elected Daniel Geballe to serve as a member of the board, effective April 26, 2025. Geballe would replace current member David Friedman, who is set to retire next year. The company said in a release that Geballe currently serves as a managing director at SJF Ventures, where he leads investments in early-stage companies creating...

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Labour rights organisations continue to denounce the situation at Levi's Turkish supplier

With a series legislation preparing to come into force, such as the EU Corporate Social Due Diligence Directive (CSDDD), global fashion companies are coming under increasing pressure to adapt their own policies to support their workers’ rights to freedom of association and collective bargaining, including in the supply chain. US denim specialist...

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Levi Strauss Q2 revenues increase, maintains full year outlook

Second quarter revenues at Levi Strauss of 1.4 billion dollars were 8 percent higher on a reported basis and 9 percent higher on a constant-currency basis. However, adjusting for the shift in wholesale shipments and the exit of the Denizen business, the company's revenue would have been up 1 percent or 2 percent in constant currency. Net income...

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Levi’s appoints VP marketing and brand experience for European business

Denim specialist Levi’s has named Mathilde Vaucheret its new vice president of marketing and brand experience for Levi Strauss Europe. Vaucheret confirmed the appointment on her LinkedIn, where she said the new role marked “a new chapter with an extraordinary talent team”. Vaucheret has already been with Levi’s for around nine years, having...

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Crocs tops the charts as the world's most popular fashion brand

The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase - whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a...