Licensing news and archive

Juicy Couture renews fragrance license with Revlon

Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, has renewed its long-standing global licensing deal with Revlon Consumer Products LLC. The renewal will see the US beauty company continuing to produce and market all Juicy Couture fragrance pillars worldwide. The new agreement also supports an expanded...

Fashion

Authentic partners with Grey Matter Concepts for Tapout

Authentic Brands Group (Authentic), a brand development and licensing platform, is partnering with Grey Matter Concepts (GMC), a female-owned apparel company, to manufacture and distribute Tapout-branded socks across the US and Canada. Scott Orenstein, vice president of heritage brands and special projects – lifestyle at Authentic, said in a...

Fashion

Game 7 partners with Centric Brands to launch an apparel line

Multi-platform sports and entertainment brand Game 7 has launched its debut apparel collection in partnership with Centric Brands exclusive in Amazon Stores in the US. The line is described as a “style-driven sports team apparel collection” and aims to offer an elevated take on athleticwear, including exclusive National Basketball Association...

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G-III and Aldo strike up licensing deal for G.H.Bass

G-III Apparel Group has secured a new strategic licensing agreement with Aldo Product Services (APS), a subsidiary of the Aldo Group, for the accessory line of the brand G.H.Bass. Through the seven-year exclusive deal, APS will be responsible for the design, manufacturing, distribution, marketing and sale of G.H.Bass footwear, bags, and small...

Fashion

Marcolin and Max Mara extend eyewear licensing agreement

Italian fashion house Max Mara has announced the renewal of its eyewear licensing agreement with Marcolin until 2032. The new license agreement has been extended for an additional seven years, until December 31, 2032, and covers the design, production and international distribution of Max Mara’s sunglasses and optical frames. Max Mara’s eyewear...

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Guess and WHP strike licensing deal for Rag & Bone accessories

Guess and WHP Global, the joint owners of Rag & Bone, have partnered with Signal Brands on a five-year licensing deal for the New York label’s accessory line. The agreement intends to develop and further expand Rag & Bone’s handbags and small leather goods category. It further underlines the brand’s commitment to global expansion, a press...

Fashion

Draper James to collaborate with Town & Country Living

Draper James, the fashion and lifestyle brand founded by actress Reese Witherspoon, has signed an exclusive licensing agreement with Town & Country Living, a leader in home textiles, to launch a home collection. The cross-category home collection will showcase Draper James’ “signature Southern charm,” from scalloped kitchen textiles and...

Fashion

Vera Bradley to reimagine homeware line with Li & Fung

Fashion and lifestyle brand Vera Bradley has signed a licensing partnership with Hong Kong-headquartered multinational group Li & Fung to update its home offerings. The deal, which was facilitated by Vera Bradley’s licensing agency, IMG Licensing, will introduce new homeware collections channelling the Vera Bradley DNA “with a fresh twist,”...

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Authentic to elevate Spyder brand "to new heights" with Outdoor Collective

Authentic Brands Group, the brand, development, marketing, and licensing company, has inked a licensing deal with Outdoor Collective, an innovator in the clothing and accessory manufacturing industry to develop all on-mountain and sportswear apparel for its Spyder brand, known for its ski and snow apparel. As part of the deal, Outdoor Collective...

Fashion

Michael Kors watches and jewellery to remain with Fossil

New York-based designer brand Michael Kors has extended its licensing agreement with the Fossil Group to continue creating its watches and jewellery. The move will see Michael Kors remaining a Fossil Group-licensed brand through 2027. John D. Idol, chairman and chief executive of Capri Holdings Limited and chief executive of Michael Kors, said...

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Authentic announces partnership with Unified Accessories

New York-based brand development and licensing company Authentic Brands Group has inked a new partnership with Unified Accessories for Izod belts and small leather goods. The deal will see Unified designing, producing, and distributing a new collection of men’s belts, wallets and leather accessories, “blending Izod’s timeless American style with...

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Fashion

Favorite Daughter to launch shoes with Caleres this autumn

Favorite Daughter, the contemporary lifestyle brand based in Los Angeles, is launching its first shoe collection under a new licensing agreement with Caleres. Launched in 2020 by sister duo Erin Foster and Sara Foster in partnership with Centric Brands, the digital-first brand offers collections featuring trend-led fashion, denim and closet...