Licensing news and archive

Hurley inks licensing deal with Mamiye Brothers

American surf, skate and snow brand Hurley, part of Bluestar Alliance, has signed a licensing deal with fashion manufacturer Mamiye Brothers to develop its women's sportswear and activewear line. Launching January 1, 2025, for spring 2025, the partnership with Mamiye Brothers is designed to be a “step forward in further establishing Hurley's...

Fashion |In Pictures

Roger Federer launches first eyewear collection

Tennis legend Roger Federer has launched his debut eyewear collection with Oliver Peoples, after signing an exclusive licensing deal with eyewear manufacturer EssilorLuxottica in May 2023. The four-collection partnership under Roger Federer’s ‘RF’ brand and Oliver Peoples brands launches with a six-piece line, including four sunglasses and two...

Fashion

Castore to market Umbro in the UK and parts of Europe

British sportswear brand Castore has signed an exclusive deal with Umbro licensee GL Dameck for the Umbro Professional Team Sports sub-license, allowing Castore to market the Umbro brand in the UK, Germany, Austria, Switzerland, Belgium, Netherlands and Denmark. In a statement, Castore said the deal will continue its strategy to build its...

Fashion

Marcolin and Skechers renew global eyewear licensing deal

Eyewear manufacturer Marcolin and American sneaker brand Skechers U.S.A. Inc. have announced the early renewal of their global eyewear licensing agreement. The partnership, where Marcolin designs, manufactures and distributes worldwide Skechers sunglasses, eyeglasses and kids’ eyewear, started in 2014 and has been extended until December 31,...

Business

EssilorLuxottica and Dolce&Gabbana confirm license renewal

Italian fashion house Dolce&Gabbana has announced the early renewal of their eyewear licensing agreement with eyewear manufacturer EssilorLuxottica. The new licensing renewal will see EssilorLuxottica continuing to develop, produce and distribute worldwide prescription frames and sunglasses under the Dolce&Gabbana brand. The existing agreement,...

Fashion |Beauty

Coty and Etro sign new beauty and fragrance license

Beauty and cosmetics giant Coty has inked a long-term beauty license with luxury Italian fashion house Etro to produce and distribute its signature fragrance lines and home scent collections beyond 2040. In a statement, Coty said that the deal will actively drive the expansion of Etro’s fragrances, and it will also work with the fashion house to...

Fashion

Sam Edelman inks licensing deals to expand into lifestyle

Footwear brand Sam Edelman, part of the Caleres portfolio, has signed four new licensing deals to expand its Sam Edelman, Circus NY by Sam Edelman and Sam & Libby brands into new lifestyle categories. In a statement, Sam Edelman said it has signed new licensing partnerships to offer handbags, kids’ shoes, hosiery, and slippers. This autumn will...

Fashion |Beauty Featured

Coty announces beauty license deal with Marni

Beauty company Coty has inked a licensing deal with Italian fashion house Marni to develop, produce, and distribute a line of fragrances and beauty products, which run beyond 2040. In a statement, Coty, one of the world’s largest beauty companies with a portfolio of brands across fragrance, colour cosmetics, and skin and body care, said that the...

Fashion

Marcolin and Max&Co. extend eyewear licensing deal

Eyewear manufacturer Marcolin and ready-to-wear fashion brand Max&Co. have announced the early renewal of their global eyewear licensing deal. The move will see Marcolin designing, manufacturing and distributing the contemporary fashion brand’s sunglasses and optical frames, characterised “by strong lines, bright colours and original shapes,...

Fashion

True Religion announces new kids’ sportswear licensees

US lifestyle and apparel brand True Religion has signed two new kids’ sportswear licensing deals with Star Ride Kids and Mad Engine Global LLC to grow its kidswear offering. In a statement, True Religion said that Star Ride, a leading manufacturer of boys and girls fashion sportswear, distribution will include wholesale partners across the US...

Fashion |Beauty

Coty renews Mexx and Bruno Banani fragrance licenses

Beauty company Coty, which has a portfolio of brands across fragrance, colour cosmetics, and skin and body care, has renewed two of its fragrance licenses with Mexx and Bruno Banani. In a statement, Coty said that its license agreement with Dutch fashion brand Mexx, which began in 2016, has been extended for at least 25 years, encompassing all...

Fashion

Marcolin and GCDS extend eyewear licensing deal

Eyewear manufacturer Marcolin and Italian luxury brand GCDS have announced the early renewal of their global licensing agreement for the design, manufacturing and distribution of the brand’s sunglasses and optical frames. GCDS founded in 2015 by brothers Giuliano and Giordano Calza, has been partnering with Marcolin since 2019, when it entered...