Lingerie news and archive

Designing for every body: Yitty’s VP of design talks trends and trials in shapewear

Founded in 2022 by Grammy-award winning artist Lizzo and sportswear giant Fabletics, Yitty has encountered many lifetimes over its short existence. What began solely as a shapewear brand championing body diversity has expanded into a lifestyle name through new categories like lingerie and swimwear. Its launch coincided with the rise of the...

BusinessFeaturedMember

A lingerie brand ‘made in America’ threatened by Trump's tariffs

Los Angeles - After years spent in underground workshops in California, Francisco Tzul managed to get a job with an ethical lingerie brand 'Made in America'. But the garment worker now fears losing his job because of Donald Trump's tariffs. Since his return to power, the new American president has launched a protectionist offensive and triggered...

People

Bravissimo CEO confirms departure following Wacoal acquisition

Leanne Cahill, chief executive officer of lingerie brand Bravissimo, has confirmed she is exiting the company, following its acquisition by Wacoal Europe, the UK subsidiary of Japanese lingerie giant Wacoal Holdings Corp. On LinkedIn, Cahill said: “All good things must come to an end, and six months post-acquisition it’s now time for me to say...

BusinessMember

Ann Summers strikes partnership with Liwa to expand into Middle East

Lingerie label Ann Summers has established a new franchise agreement with Liwa Trading Enterprises as it sets about expanding into the Middle East. Through the strategic partnership, Ann Summers’ lingerie products will become available in the United Arab Emirates (UAE), Kuwait, Saudi Arabia, Qatar, Bahrain and Oman, with Liwa to serve as the...

Fashion

Bridget Jones film sparks the return of the Big Knicker

Victoria’s Secret has reported a marked increase in searches for ‘big knickers’ on its website, a trend that coincides with the release of the latest Bridget Jones film, Mad About The Boy. The data suggests a broader shift in consumer preferences, reflecting a growing demand for comfort-driven lingerie. According to a recent study by Victoria’s...

Fashion |In Pictures Featured

Victoria’s Secret unveils designer collaboration with Joseph Altuzarra

Lingerie brand Victoria’s Secret has unveiled its debut collaboration with womenswear designer Joseph Altuzarra, the retailer’s first-ever designer in residence. The Atelier Victoria's Secret x Altuzarra spring 2025 collaboration aims to champion Altuzarra's craftsmanship with Victoria's Secret's legacy to offer a collection that “embodies...

Fairs|In Pictures Featured

Salon International de la Lingerie January 2025: From seduction to objects of pleasure

The Salon International de la Lingerie (SIL), which was held from 18 to 20 January by trade fair organiser WSN Developpement, set the tone for an autumn/winter 2025/2026 lingerie trend of the 'New Sexy'. The Wellness area and its pleasure objects, meanwhile, reflected a clear wider societal trend. At Paris' Porte de Versailles, where SIL is...

Fashion |In Pictures

Boux Avenue unveils collaboration with Dilara Findikoglu

British lingerie retailer Boux Avenue, part of the Theo Paphitis Retail group, has unveiled a new limited-edition collaboration with London-based designer Dilara Findikoglu. The British-Turkish fashion designer, a graduate from Central Saint Martins who showcases during London Fashion Week, is known for her fantastical gothic romance aesthetic...

Business|CEO Interview FeaturedMember

5 Milestones for 5 Years: Nudea founder talks funding women, intentional expansion and B Corps

Five years ago, Priya Downes set about on a mission to reshape the underwear industry. Recognising a lack of practical yet contemporary lingerie on the market, particularly for women facing rapid life changes, she left her job in the luxury field to embark on a new journey. A one in which she went head on against learning curves, sustainability...

People

Wacoal announces leadership transition in European sales

Lingerie and swimwear company Wacoal Europe has announced that Evelyne Piegay will step down from her role as European sales director after 24 years with the company and will be replaced by Edwin Van den Bergh, who will assume the role of sales director in February 2025. In a statement, Wacoal said that Van den Bergh, who has been with the...

Fashion |In Pictures

Understatement unveils lingerie collaboration with Ashish

Understatement, a female lead, Stockholm-based underwear brand, has unveiled a limited-edition collection in collaboration with London-based Ashish. The capsule lingerie collection has been designed by Ashish Gupta to celebrate the festive season, combining “vibrant colour, unexpected texture and unapologetic glamour as a fun response to...

Fashion

Nudea and Fruity Booty join Etam Groupe’s WeDareLab accelerator

British sustainable underwear brand Nudea and London-based brand Fruity Booty, which makes lingerie, swimwear and clothing from deadstock fabrics, have been selected to join French lingerie giant Etam Groupe’s eight-month WeDareLab accelerator programme. The accelerator, which begins this month, has been designed to accelerate eco-responsible...