Lingerie news and archive

Skarlett Blue to host first-ever pop-up in New York City

New York-based lingerie brand Skarlett Blue is set to host its first-ever pop-up event in New York City. Located at 62 Bedford Street, in the West Village, the pop-up is set to run from October 11 to 12 and will offer a selection of Skarlett Blue’s lingerie collections for shoppers to try on in person. In addition, the lingerie brand will also...

Retail

Main Rose, the new lingerie brand from Swedish pop icon Zara Larsson

Scandinavia has gained a fashionable new underwear brand: Main Rose, with Swedish singer Zara Larsson as its muse and creative mind. She is also the co-founder of the brand, alongside British entrepreneur Ben Eliass, who previously established the grooming brand Estrid. The first collection includes 30 styles made from soft fabrics like modal...

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Business

Brazilian lingerie brand Nayane posts 30 percent growth in H1

Brazilian lingerie brand Nayane has seen significant growth in the first half of 2025, with revenue increasing by 30 percent compared to the same period last year. This strong performance continues a trend of double-digit growth since 2023, when the company's revenue grew by 22 percent. Production and unit sales have also surged by 41 percent, a...

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Victoria’s Secret Q2 sales up as momentum accelerates under new leadership

Victoria’s Secret welcomed a marginal increase in sales for the second quarter of the financial year, prompting the lingerie giant to raise its full-year outlook. For the 13-week period ended August 2, the company saw net sales rise 3 percent year-over-year, from 1.417 billion dollars in the year prior to 1.459 billion dollars. This came above...

People

Adore Me founder exits as Victoria’s Secret appoints new leadership

Morgan Hermand-Waiche, the founder of Adore Me, has exited the company, with a new executive said to have been appointed by the lingerie brand’s parent, Victoria’s Secret. Christine Vellani is believed to have stepped into the role of president of Adore Me, as revealed on her LinkedIn page, and initially reported on by Bloomberg. To the media...

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Bravissimo pauses online orders following warehouse fire

Lingerie brand Bravissimo has temporarily paused its online and over the phone orders after experiencing a warehouse fire. In a statement on its Instagram page, the label said that whilst the fire was “extinguished quickly, the impact is very complex”. The company continued: “Most importantly our teams are all safe, however we do now need to...

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Business

La Perla facing the abyss: Insight into the lingerie brand's takeover and ongoing administration

La Perla, the iconic Italian luxury lingerie brand, was facing a critical period. Years of economic difficulties had undermined its foundations and although a recent business move offered a potential turning point, recovery was not guaranteed. In summary • US businessman Peter Kern acquired La Perla’s key assets, including its production plant...

Retail|In Pictures

Rethinking lingerie: Rita Intimates second hand and female gaze

Paris - Valentine Cascailh, creator of the Rita Intimates concept, opened a pop-up store recently in Paris. Rita Intimates brings an eco-responsible approach, featuring second-hand lingerie and underwear (knickers and bras) from unsold collections and adds to that the benevolence of the ‘female gaze’. The female gaze is the art of a new...

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Fashion |Interview

Designing for every body: Yitty’s VP of design talks trends and trials in shapewear

Founded in 2022 by Grammy-award winning artist Lizzo and sportswear giant Fabletics, Yitty has encountered many lifetimes over its short existence. What began solely as a shapewear brand championing body diversity has expanded into a lifestyle name through new categories like lingerie and swimwear. Its launch coincided with the rise of the...

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Business

A lingerie brand ‘made in America’ threatened by Trump's tariffs

Los Angeles - After years spent in underground workshops in California, Francisco Tzul managed to get a job with an ethical lingerie brand 'Made in America'. But the garment worker now fears losing his job because of Donald Trump's tariffs. Since his return to power, the new American president has launched a protectionist offensive and triggered...

People

Bravissimo CEO confirms departure following Wacoal acquisition

Leanne Cahill, chief executive officer of lingerie brand Bravissimo, has confirmed she is exiting the company, following its acquisition by Wacoal Europe, the UK subsidiary of Japanese lingerie giant Wacoal Holdings Corp. On LinkedIn, Cahill said: “All good things must come to an end, and six months post-acquisition it’s now time for me to say...

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Ann Summers strikes partnership with Liwa to expand into Middle East

Lingerie label Ann Summers has established a new franchise agreement with Liwa Trading Enterprises as it sets about expanding into the Middle East. Through the strategic partnership, Ann Summers’ lingerie products will become available in the United Arab Emirates (UAE), Kuwait, Saudi Arabia, Qatar, Bahrain and Oman, with Liwa to serve as the...