Online shopping has been growing for years, but is it fun? Live shopping specialist LiveBuy from Berlin doubts this and wants to help online retailers conquer a new sales channel with live streaming, which turns shopping on screen into an event. In China, live shopping is already a mass phenomenon. Chinese live shopping superstars like Viya and...
Mar 23, 2022
Threads Styling, the luxury chat-based shopping platform, is expanding with a new e-commerce website and dedicated live shopping strategy to offer a “unique high-touch customer experience" to strengthen client engagement and accelerate growth across key markets. The chat-based commerce platform has become a go-to luxury shopping platform for Gen...
Feb 9, 2022
Rihanna’s sought-after lingerie brand Savage x Fenty has launched a live shopping initiative on its e-commerce channel, allowing customers to shop as they watch performances. The initiative was launched with a virtual performance by rap duo City Girls who performed at the store’s debut retail location in Las Vegas. Online viewers were able to...
Feb 3, 2022
Facebook has launched “Live Shopping Fridays” allowing customers to shop cosmetics and fashion brands via a live stream. During the summer period, customers will be able to get a close-up look at new products, ask for advice and make comments. Facebook also hopes that the live shopping experience will offer the chance for brands to build...
May 21, 2021
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