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Lilly Pulitzer unveils new logo as part of brand refresh

Womenswear brand Lilly Pulitzer has unveiled a brand refresh, which includes a new logo and typography. The first big shift in Lilly Pulitzer’s look in over fifteen years, the refresh is part of the Palm Beach brand’s wider modernization strategy. The new logo was revealed at the brand’s newest store in Rhode Island and will be featured across...

Fashion Featured

Why are brands putting an emphasis on logos again?

In July 2016, a rumour was whispered in the fashion world, claiming that Bernard Arnault was disappointed with the results of Nicolas Guesquière who had done wonders at Balenciaga. Guesquière had replaced Marc Jacobs as the head of Louis Vuitton with the mission to breathe its “premium” aura back into the leather goods maker. The rumour was...