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Retail

Louis Vuitton opens first menswear-dedicated store in Selfridges

French luxury label Louis Vuitton has opened its first store dedicated to its menswear collections. The retail space is located in Selfridges Manchester Exchange Square, and is marked by the launch of men’s creative director Pharrell Williams’ autumn 2026 line. Intended to serve as a one-stop shopping destination, the menswear store offers a...

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Business|Marketing

Selling the vibe: Why fashion brands need more than just product

In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...

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