Louis Vuitton news and archive

Vendôme: court cancels sale of town's name to Louis Vuitton

The Orléans administrative court has cancelled the 10,000 euro sale of the town of Vendôme's name to the Louis Vuitton group. The municipality, which responded in a statement on Thursday, described the appeal as having “no real legal utility”. In February 2021, the municipality approved by resolution the sale of the town of Vendôme's name to...

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Business

LVMH quarterly sales drop 4% on currency swings

The world's biggest luxury group LVMH reported Tuesday that its third-quarter revenue dropped four percent to 18.3 billion euros ($21 billion) due to currency movements. Revenue fell from a level of over 19 billion reached in the same period of 2024, the company said in a statement. The measure picked up however in the third quarter of 2025...

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Business

LVMH secures landmark victory in US counterfeit case

LVMH has secured one of the largest ever payouts in a counterfeit case after winning a legal battle against US discount mall operator Westgate, which allowed the sale of tens of thousands of fake Louis Vuitton goods. As first reported by The Fashion Law, the French luxury group filed its complaint more than two years ago after investigators...

Fashion

Stars align for Louis Vuitton, Stella McCartney at Paris Fashion Week

Louis Vuitton showcased a collection of flouncy skirts and sculptural ruffles in front of a star-packed audience while Stella McCartney had war and peace on her mind for her show on day two of Paris Fashion Week on Tuesday. Louis Vuitton returned to the Louvre for its Spring/Summer 2026 womenswear collection, with models strutting down a catwalk...

Retail

Louis Vuitton opens first menswear-dedicated store in Selfridges

French luxury label Louis Vuitton has opened its first store dedicated to its menswear collections. The retail space is located in Selfridges Manchester Exchange Square, and is marked by the launch of men’s creative director Pharrell Williams’ autumn 2026 line. Intended to serve as a one-stop shopping destination, the menswear store offers a...

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Louis Vuitton under investigation in US for data breach

French luxury giant Louis Vuitton is under investigation in the US for a data breach in which hackers gained unauthorised access to customer information. The US subsidiary of the brand, Louis Vuitton North America, Inc., has been accused of potentially violating state and federal laws after it delayed notifying impacted individuals following the...

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Business|Marketing

Selling the vibe: Why fashion brands need more than just product

In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...

Fashion

Louis Vuitton's beauty brand has officially launched

Louis Vuitton’s move into luxury beauty has been widely anticipated after five years in the making. For fashion houses of such scale, beauty is often a natural extension, offering both a new revenue stream and a way to expand brand reach. With La Beauté, the company is extending its core themes of travel, craftsmanship and design into the...

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Retail|ANALYSIS

Experiential luxury vs. material purchase: New balance of brand strategies

The phenomenon is observed across the globe. Affected by the economic situation, consumers are turning away from material acquisition in favour of, at times, experience. Initiatives like 'The Louis' by Louis Vuitton in Shanghai raise the question of the effectiveness of this immersive shift. Is it a long-term brand-building exercise, or can we...

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Business

Louis Vuitton to open new workshop in the US, announces Bernard Arnault

Leather goods maker Louis Vuitton, flagship brand of luxury giant LVMH Moët Hennessy Louis Vuitton (LVMH), will open a new workshop in the US "to meet demand", LVMH Chief Executive Officer Bernard Arnault said on Thursday. "Louis Vuitton already had a workshop in the US when I arrived at LVMH. Given the development of the house in the US, we...

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Business

Louis Vuitton suspect in Dutch money laundering case

French luxury fashion brand Louis Vuitton is currently under suspicion in a money laundering case in the Netherlands, a development first reported by the Algemeen Dagblad (AD) based on documents from the Public Prosecution Service. Investigations suggest that money was allegedly laundered for years through Dutch branches of the brand. During...

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Business|Opinion

Mounting crises at LVMH following data breach and Loro Piana labour allegations

August is traditionally when the fashion world exhales. With production halted, factories shuttered, and ateliers dimmed across Paris, Milan, and Rome, the industry slips into a heat-induced siesta. The only thing more predictable than a Riviera Instagram post is the chorus of auto-reply emails. But if you're LVMH, there's no such thing as...