Loungewear news and archive

Adore Me expands loungewear and debuts first men's underwear

New York-based intimate apparel brand Adore Me has expanded its loungewear offering with a new collection and moved into a new product category with the launch of its first-ever men’s underwear. Building on its current loungewear offering, the new collection, named ‘Soft Touch,’ features more than a hundred styles in three fabrics: Jersey, rib...

Fashion

Brits wear loungewear every day of the week

The surge in remote working has fundamentally altered the British wardrobe landscape, with a recent study underscoring the nation's growing reliance on loungewear. According to findings from a survey conducted by digital department store Freemans, an overwhelming four in five (80 percent) Britons now find themselves donning loungewear more...

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Business|Interview

Peachaus’ founder on setting a new precedent for lingerie and business

At a time when the industry has never been faster, the cry for a much needed change is becoming ever present. “People are beginning to set a new standard,” confirmed Gillian Ridley Whittle, the founder and CEO of UK-based lingerie, sleepwear and loungewear label, Peachaus. In fact, it was Whittle’s own relationship with the industry that led her...

Fairs

New lingerie trade show launching in London

The UK is getting a new fashion trade show dedicated to lingerie, nightwear, resort and lifestyle apparel in January 2024. ‘Wonderland’ will open its doors to the industry from January 28 to 29 at the Vinyl Factory in Soho, London. The trade show will showcase the “best-of-the-best” autumn/winter 2024 collections from well-known intimate apparel...

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Fashion

Sales of festive pyjamas are soaring

The official Christmas dress code for 2023 is set to be festive pyjamas, according to data from Buy Now Pay Later (BNPL) provider Clearpay. In a survey involving 2002 Brits, the research delves into Christmas Day attire, uncovering that 37 percent prefer not to dress up and instead opt for festive loungewear, signaling a trend toward a more...

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Fashion |In Pictures

Hackett London unveils collaboration with David Gandy Wellwear

Hackett London has unveiled a luxury lounge and sleepwear collection in partnership with fashion and lifestyle brand David Gandy Wellwear as it continues to expand its offering to cater for “off-duty moments of daily life”. The 12-piece collection of lounge and sleepwear merges Hackett London’s modern take on classic, traditional menswear with...

Fashion

Savage X Fenty launches loungewear offering

Rihanna’s Savage X Fenty has unveiled its first Lounge product assortment alongside a campaign featuring actresses Jordan Alexander and Dove Cameron. The line, which will become available starting September 8, features a selection of joggers, hoodies, pocket tees, onesies, slips, tanks, shorts and leggings sets, each designed with the brand’s...

Fashion

Joe Browns launches loungewear line, Sloe Joes

British retailer Joe Browns has unveiled a new collection of loungewear and pyjamas in line with the ongoing comfort-centred lifestyle trend. The Sloe Joes launch follows on from the brand’s smaller trial of the casualwear line last year, now spanning 35 options in 17 colours that feature Joe Browns’ signature prints. The collection includes...

Fashion

Fabletics continues product expansion with new ‘Any-Wear’ offering

Fabletics is continuing its evolution from a fitness company focused on activewear into a more holistic lifestyle company offering a comprehensive wardrobe for versatile living with the addition of a new ‘Any-Wear’ collection to “be worn anywhere and at any time”. The new ‘Any-Wear’ active life wear capsule aims to offer performance-ready styles...

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Business

Swimwear brand Andie secures fresh funding, steps into loungewear

Swimwear and intimates brand Andie has raised fresh funding as it steps into the red-hot loungewear market. The company revealed Tuesday it has secured 18.5 million dollars in a Series B funding round led by Marcy Venture Partners with participation from previous investors City Rock and Gaingels. Andie was launched in 2017 as an inclusive...

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Fashion |In Pictures

Harris Reed launches ‘Fluid Basics’ loungewear

Emerging designer Harris Reed, known for his luxury red carpet designs, is targeting the rise of loungewear with the launch of ‘Fluid Basics’ featuring gender-fluid off-duty wardrobe staples. Set to launch this month, ‘Fluid Basics’ aims to embody the brand ethos of inclusivity and fluidity and features seven wardrobe staples including tanks,...

Fashion

Fabletics to launch first lifestyle range, Velour

Fitness and activewear retailer Fabletics has revealed its first lifestyle range, Velour, in a campaign starring actor Vanessa Hudgens. Drawing inspiration from retro 1970’s fashion, the 32 mix-and-match line comes in five colours complimented with soft materials and “unexpected silhouettes” in a bid to redefine loungewear. “This Velour...