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Lucy & Yak launch PreLoved scheme online expanding buyback initiative

Indie lifestyle brand Lucy & Yak has expanded and rebranded its buyback scheme, which will now exist under the title ‘Pre-Loved’ and has become available via the company’s online store. The launch into e-commerce builds on an existing concept already available in stores, initially launched in 2023 as part of the brand’s wider Re:Yak initiatives....

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Fashion |In Pictures Featured

Ed Sheeran to launch clothing collection with Lucy & Yak

Singer-songwriter Ed Sheeran is launching a limited-edition conscious capsule collection with independent clothing brand Lucy & Yak inspired by the artwork from his latest album, Equals. Launching on July 14, Ed Sheeran & Yak is a unisex collection featuring the organic dungarees, which the singer is a fan of and wears, alongside a hoodie,...

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