How Lusso Cloud is using co-brands to cut through the comfort-footwear clutter
Lusso Cloud has teamed with premium children's bike brand Woom on a co-branded kids' slip-on, a tie-up the company frames less as a product launch than as a strategy for standing out in a saturated category. The limited-edition Woom Swirl Scenario Kids Slip-On pairs Lusso Cloud's lightweight, cushioned construction with a flexible tread and...
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