Ever since China announced in August it is cracking down on wealth distribution, European luxury-makers have seen shares drop amid a market that is showing signs of a slowdown. If alarm bells haven’t sounded off before, Kering and LVMH saw their values fall by 3.5 percent on the stock market as China foresees growth to tumble from 7.9 percent...
Oct. 19, 2021
Luxury fashion house Chloé has become B Corporation certified, reinforcing its commitment to social and environmental practices following a number of initiatives dedicated to these fields. Chloé’s classified ‘Benefit Corporation’ status reflects that of its recent restructuring to a purpose-driven model, launched in June 2020. The reformation...
Oct. 18, 2021
Fashion conglomerate OTB Group joins LVMH, Prada Group and Cartier as a new founding member of technology innovation initiative Aura Blockchain Consortium. As the parent company of Diesel, Maison Margiela, Marni, Jil Sander and Viktor&Rolf, the OTB Group’s new move will see the company dive into the exploration of digital transparency and...
Oct. 15, 2021
What is more exclusive than scarcity? It is a tactic long employed by luxury brands, limiting the availability of goods via higher price points, all the while fuelling sales of less expensive ranges, like beauty and perfume. Controlling distribution Chanel has increased the prices of its handbags several times since the onset of the pandemic,...
Oct. 12, 2021
Hallyu is a Chinese term that translates to the ‘Korean Wave’ and it refers the transcendence and increasing popularity of South Korean cultural exports such as South Korean TV dramas and pop music. The movement started in Asian countries such as China and Japan from the mid-1990s to the mid-2000s, and now the second wave - or ‘Hallyu 2.0’ - is...
Oct. 8, 2021
This month’s Fashion Friday podcast by Euromonitor International discusses ‘Hallyu 2.0’ – the growing influence of Korean culture on luxury. Image: Pexels
As it comes into its 25th anniversary year, luxury brand Zadig&Voltaire has unveiled its detailed global development strategy, focusing on the brand acceleration with ambitious objectives set for 2025. Highlighted goals include that of a 36 percent increase in boutiques, 30 percent of revenue from digital sales, accessories to represent 50...
Italian luxury house Bulgari has transformed its Serpenti emblem into an immersive AI installation artwork that is set to become an auctionable non-fungible token (NFT), taking the iconic snake design into the metaverse. Located in a public installation at the heart of Milan’s Piazza Duomo, the artwork aims to represent the development of the...
Oct. 7, 2021
As part of the ongoing commemoration of its centennial year, Gucci has opened a number of experimental pop-up stores throughout London, Milan and Berlin. The “neighbourhood-centric temporary spaces” look to offer multidimensional experiences to visitors, with each store reflecting that of the city it is located in. Each location stocks a...
Oct. 5, 2021
Now in its second edition, French luxury house Balmain hosted its Balmain Festival in line with this season’s Paris Fashion Week, presenting a new collection as part of the wide-scale, two-night spectacle. The festival, located at The Seine Musicale music venue in the heart of Paris, brought together music, fashion and food in the form of a ‘...
Sep. 28, 2021
With the fate of luxury brands increasingly reliant on Chinese shoppers, news that one of its biggest cities is adopting a duty-free shopping economy as part of government plans to foster domestic spending, is good news. With global economies in turmoil and disarray, China is leading the tax free movement with the city of Shanghai announcing...
Sep. 23, 2021
French fashion house Balenciaga is teaming up with online video game Fortnite to launch a digital and physical collection. Fortnite, part of American video game developer Epic Games, is bringing the high-fashion brand into its virtual world. Items available for gaming characters to wear are based on a real collection from Balenciaga, made in...
Sep. 21, 2021
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