Lycra news and archive

Melissa Riggs promoted to CMO at The Lycra Company

The Lycra Company, fibre and technology solution provider for the apparel industry, has promoted Melissa Riggs, director of marketing, North America to the role of chief marketing officer (CMO). Riggs brings more than two decades of brand-building experience in consumer packaged goods and the apparel and footwear industries to her new role,...

Fashion

Spanx launches denim sculpting collection with Lycra FitSense

Shapewear and womenswear brand Spanx has launched a new collection, Spanxsculpt ReDefine, the first-to-marker denim collection to feature Lycra FitSense denim technology. A new fabrication from the fiber manufacturer, Lycra FitSense provides “integrated, targeted sculpting” in key areas, such as the stomach, thighs, and butt, for a lifting,...

FeaturedMember

Business

The Lycra Company now manufactures a fibre made from industrial maize

For The Lycra Company, moving away from petroleum-derived elastane to a bio fibre derived from industrial corn is a complete paradigm shift. For the fashion industry, it's a ray of hope. Particularly from an eco-responsibility point of view, as lycra is present in most contemporary garments. Lycra, a biosourced, patented and renewable fibre,...

Fashion

Calia launches new Inspire collection with Lycra Adaptiv technology

Women's performance wear brand Calia has launched a new apparel collection named Inspire featuring Lycra Adaptiv technology. New to the market and a first for Dick's Sporting Goods brand, the collection features items made with Lycra Adaptiv fibers that offer the same stretch and strength as Lycra Spandex but with lightweight support and subtle...

Member

Business

Gary Smith to join as CEO of The Lycra Company

The Lycra Company has appointed Gary Smith as the company’s new chief executive officer, effective November 27, 2023. Smith, the company said in a release, will replace Dean Williams who has served as acting CEO since August. Williams will continue in his role as chief financial officer and assist with the transition. Smith, the company added,...