Machine Learning news and archive

AI in fashion: Interview with VP of Inspire and Engage at Zalando

The role of Artificial Intelligence (AI) in the fashion industry, and the wider commerce sector, is growing rapidly. According to a January study from the Capgemini Research Institute, the technology - which Capgemini predicts could save retailers as much as 300 billion dollars (235 billion pounds) - was being used by over a quarter (28 percent)...

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TechStyle leverages Google’s machine learning to cut customer acquisition costs by 25 percent

New York - Laura Joukovski, the Chief Media Officer (CMO) running the data-driven, in-house media team at TechStyle Fashion Group, has implemented a test-and-learn culture across the portfolio of brands. In an interview with Forbes earlier this year Joukovski explained that they “believe a brand is built on advertising, experience with the...

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Business

Machine learning becomes fashionable: retailers use automated inventory management

Clothing and fashion make up the majority of the more than 530 billion euro the European e-commerce sector is worth. The fashion industry is buoyed by online marketplaces and new technology primarily applied to the improvement of the supply chain and the customer’s experience. “The next generation of consumers are the iBrains,” said GFK Global...