Maidenform news and archive

Maidenform relaunches Maidenform M brand with new campaign

Maidenform has unveiled a new brand image for its Maidenform M line, which centers on its soft underwear and loungewear basics for young consumers. Following the launch of its new, contemporary line Maidenform M last fall, this new brand image is accompanied by a full advertising campaign that showcases the line's latest collection. “Maidenform...

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Fashion

Maidenform’s new shapewear introduces Lycra FitSense to US

America’s leading shapewear brand Maidenform, owned by HanesBrands, has teamed up with Lycra for its new ‘Magic Slimming’ collection that features the targeted support of Lycra FitSense technology. The shapewear collection has been designed to offer a targeted, slimming profile without the need for bulky, sewn-in panels, instead the...