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Fashion

H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities

Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...

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Business

The Studio proposes new collaboration model between investors and agencies for international growth

In a context where brand culture is built from both narrative and operational structure, the traditional model of collaboration between brands and agencies appears to be falling short. London-based investment firm The Equity Studio, specialising in beauty, wellness and lifestyle brands, joined forces with The Studio, a platform integrating...

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