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Synthetic viscose fiber market to reach 37.4 billion dollars amid sustainability push

The global synthetic viscose fiber market is projected to expand significantly over the next decade, according to a new report from Allied Market Research (AMR). The market, valued at 19 billion dollars in 2024, is forecast to reach 37.4 billion dollars by 2034, registering a compound annual growth rate (CAGR) of seven percent. This growth is...

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Fashion

No wash, no filter: Gen Z’s raw and real denim fix

A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...

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