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Maternity news and archive

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Business

Next and Frasers said to be in running for Seraphine rescue deal

Following Seraphine’s descent into administration last week, speculation over potential saviours are beginning to swirl. Among them, British retail giants Next and Frasers Group are said to be frontrunners in potential deals to rescue the maternity wear brand. According to sources for Drapers, dubbed “several industry veterans”, the two firms...

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Fashion

Nike launches maternity collection

Nike has announced the launch of its first maternity collection. The maternity line consists of a four-piece capsule including the Nike one tights, pullover hoodie, swoosh bra and tank top. Nike’s philosophy behind the collection is to help women as their bodies and their relationship with exercise change. The design process of the collection...

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