merino news and archive

How brands can transition to pain free, non-mulesed sheep wool

Four Paws, the global animal protection organisation, has just launched a detailed guidebook to assist brands in understanding how they can transition their wool supply chain away from mulesed sheep wool and provides an overview of the available wool assurance initiatives. Titled ‘Transitioning away from mulesed sheep wool,’ the detailed...

Business|INTERVIEW Featured

Woolmark sees outdoor market boosting merino wool

The Woolmark Company won't rest in its aim to expand the popularization of wool despite the fabric's trade price reaching a record high this year. In its most recent campaign launched in September the company promoting Australian wool products, advertises wool as a performance fibre, an area where it expects major growth in the coming years....