Merit news and archive

Merit expands into fragrance

Minimalist beauty brand Merit, founded by Katherine Power, is expanding into fragrance with its first scent, less than four years after its launch and after hitting 100 million US dollars in sales in 2023. Its debut fragrance, Retrospect, launches on October 22 and is described as a “complex, layered scent,” which has taken the brand two years...

Business|Beauty Featured

Beauty brand Merit to enter the UK market

US-based minimalist beauty brand Merit, loved by celebrities including Bella Hadid and Cameron Diaz, is launching in the UK with a direct-to-consumer website. Merit was founded in 2021 by Katherine Power, an editor turned consumer-brand builder, chief executive, and investor focusing on creating products and businesses that connect to millennial...