Metaverse Fashion Week news and archive

Metaverse Fashion Week: 9 Events you may have missed

Now in its second edition, the highly anticipated Metaverse Fashion Week (MVFW) took place last week, spanning over March 28 to 31, and, for the first time, spreading across three metaverses, including Decentraland, Over and Spatial. For this year, the theme was ‘Future Heritage’, which saw the event explore the relationship between tradition...

Fashion

Hugo Boss joins Metaverse Fashion Week

Metaverse fashion week has added Boss to its roster of brands, which also sees Dolce & Gabbana, Coach, Tommy Hilfiger and Adidas participate in its Fall 2023 edition. The three day event, which ends Friday, 31st March, sees Boss operating a virtual showroom as an extension of its SS23 Miami fashion show. In a statement the company said the...

BusinessFeatured

Future Heritage: Metaverse Fashion Week unveils jam-packed 2023 line up

Now in its second edition, Metaverse Fashion Week (MVFW) is set to return once again boasting a flush line up of luxury brands and intriguing events all taking place within the digital world. Developed by open-world platform Dentraland and NFT marketplace UNXD, this year’s iteration of the event is already expanding the concept, with the fashion...

BusinessFeatured

The top metaverse-based fashion events of 2022, and if they are returning next year

This year saw an overabundance of digital and metaverse-based events designed to both inform on and accelerate the adoption of digitalisation in the fashion industry and beyond. While some took to already established virtual world platforms, others developed their own world to display exhibits, digital designs or presentations that also came in...

BusinessFeatured

Metaverse Fashion Week to return in March: what to expect

Metaverse Fashion Week (MVFW) is set to make its return, the event’s organiser and host platform Decentraland has said. The metaverse-based fashion event will be held from March 28 to 31, 2023, as a virtual conclusion to the spring/summer fashion season. For this year, virtual social world Decentraland and non-fungible token (NFT) marketplace...

Fashion Featured

Metaverse Fashion Week highlights: from store openings to exclusive NFT drops

Decentraland’s highly-anticipated Metaverse Fashion Week (MVFW) has come to a close and with it the fashion world has had its first taste of what the industry could look like through a fully digital experience. Running over the course of four days, from March 24 to 27, MVFW boasted a hefty schedule consisting of over 60 designers, brands and...

Fashion |Interview Featured

Kollectiff brings brands to life at Metaverse Fashion Week, interview with CEO

Metaverse Fashion Week (MVFW) wrapped March 28, after four days of virtual reality events hosted in the browser-based platform Decentraland. Alongside large-scale brands and big name designers, the event also was host to emerging creators and retailers who hadn’t yet made their foray into the metaverse. To help in a number of the digital debuts,...

Retail

Threedium opens virtual shopping mall in Decentraland

3D engine Threedium, together with creative production agency Craft, has launched a virtual shopping mall as part of Decentraland’s ongoing Metaverse Fashion Week, which will be host to a number of established and emerging brands. Threedium’s space includes stores by the likes of Paco Rabanne, Dolce & Gabbana and Casablanca, as well as web3...

Fashion

DKNY opens digital store during Metaverse Fashion Week

Metaverse marketplace Renovi has teamed up with seven brands on the opening of digital stores in Decentraland. The string of launches comes as part of the ongoing Metaverse Fashion Week, which will run until March 27. DKNY and Charles & Keith are among the brands set to showcase their virtual products during the event, as well as luxury label...

Fashion Featured

Mango enters metaverse and launches wearables

Mango, the Spanish high street fashion group, is entering the metaverse through art. The brand launched three unique works created with Argentine-Hungarian crypto-artist Farka. The art will be exhibited within the Museum District of Decentraland, as part of the first edition of the Metaverse Fashion Week. Along with Farkas, who is based in...

Business

Estée Lauder joins Metaverse Fashion Week as exclusive beauty partner

Estée Lauder has revealed it will be the exclusive partner of Decentraland’s Metaverse Fashion Week (MVFW), which launches today, from March 24 to 27. For the digital fashion week, the luxury beauty brand partnered with metaverse artist Alex Box to create a non-fungible token (NFT) wearable inspired by the brand’s popular serum, Advanced Night...

Fashion |Interview Featured

MetaTokyo brings Japanese culture to Metaverse Fashion Week with digital collection and exhibition

As the highly anticipated Metaverse Fashion Week (MVFW) launches today, from March 24 to 27, brands from all over the world are preparing to take part in the industry’s first large-scale digital fashion event. While many big names, like Tommy Hilfiger and Etro, have revealed to be part of the line up, its international reach and accessibility...