MFW news and archive

SS25 on social media: Is less really more?

Amidst the economic turbulence of the luxury sector, it was not the seemingly endless creative director changes or Alessandro Michele’s Valentino debut that drove SS25. Instead, brands and their marketing departments were faced with the challenge of either becoming creative with fewer resources or questioning established rules. Alongside these...

Fairs

New Italian trade fair to host first B2C fashion and music format

In a joint venture aiming to break new creative ground, Fiera Milano and M. Seventy's Massimiliano Bizzi have announced 'Purple-Sign of the Times', Milan's first combined fashion and music consumer event, set to launch in September 2025. The three-day exhibition at Milan's Rho complex represents a strategic departure from traditional trade show...

Fashion Featured

MFW SS25 Top color combinations

MFW SS25 designers played down the usual sexy looks in favor of something more demure but still ultra feminine. They pumped up the optimism with color combinations that focused on dopamine shades of orange, pink and blue. On the other hand, perhaps with the ‘Corpcore’ trend in mind, neutral and darker tones like brown were also on display. ...

Video

Video: Ferragamo SS25

Watch Ferragamo’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Ferragamo on their brandpage

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Video: Dolce & Gabbana SS25

Watch Dolce & Gabbana’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Dolce & Gabbana on their brandpage

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Video: Diesel SS25

Watch Diesel’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Diesel on their brandpage

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Video: Avavav SS25

Watch Avavav’s runway show at Milan Fashion Week showcasing their SS25 collection.

BusinessFeatured

Fashion Week: Profitable investment or poker move?

Fashion week, while a true showcase for the fashion industry, is a complex strategic operation. Paris Fashion Week kicked off on 23 September, offering experts the chance to take a look behind the scenes of such an event. Recent reports reveal the fundamentals of this industry: the costs are exorbitant, but so are the profitability stakes. So...

Fashion

From office to urban jungle: SS25 street style from Milan

Milan Fashion Week once again proved that trends are not only created on the catwalk, but also off it. Despite the sometimes less summery weather in the fashion metropolis, visitors to the SS25 shows by Prada and Co. showed that Italy can not only be chic, but also wild and cool. An overview of the hottest street style trends from Milan....

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Video: Fiorucci SS25

Watch Fiorocci’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Fiorucci on their brandpage

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Video: Bottega Veneta SS25

Watch Bottega Veneta’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Bottega Veneta on their brandpage

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Video: Versace SS25

Watch Versace’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Versace on their brandpage