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AW24 in social media: Between fashion fatigue, K-pop dominance and ‘tradition’

When the autumn/winter season for women begins following men's fashion week and couture, there is often a certain fashion fatigue in the air. Social media has already been inundated with a flood of content for weeks, so the question arises as to what a brand can do to stand out from the crowd. Last year, the key to this was concentrated star...