Micro influencer news and archive

Study shows social media users actively avoid sponsored influencer posts

According to a new study, 58 percent of social media users in the US say they won’t buy influencer-promoted products while actively avoiding sponsored posts that seem inauthentic or uninformative. Looking at over 501 active social media users in the US, Visual Objects, a guide on hiring B2B services, surveyed users about how they engage with...

Fashion |BACKGROUND Featured

When should brands rely on micro influencers?

By now, everyone knows influencers. On Instagram, they sometimes reach millions of followers. The stars among them receive thousands of dollars by brands for a published product photo on the image platform where they advertise lifestyle products. Smaller brands cannot or do not want to afford these prices and instead focus on the 'little ones':...