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Veronica Beard hires Monica Freedman to lead direct-to-consumer strategy

Veronica Beard, the lifestyle brand co-founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, has appointed Monica Freedman as its new chief direct to consumer (DTC) Officer. In this new role, Freedman will be responsible for the strategic direction, growth, and performance of the brand's global DTC business. She will oversee...

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