Morocco news and archive

When Asia accelerates in textiles, Morocco falters

The Moroccan textile industry, long a spearhead of the national manufacturing sector, is now showing substantial signs of decline. Despite the post-Covid recovery, clothing exports are down, undermined by the rise of Asian low-cost leaders, geographical dependence on a few markets, and outdated production facilities. Moroccan exports witness...

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Euratex signs agreement with Amith, intensifying textile cooperation between Morocco and the EU

Euratex and Amith signed a 'Memorandum of Understanding' on 7 November during the 21st edition of Maroc in Mode in Casablanca, Euratex reported in a press release., with the goal to bring about closer cooperation between Europe and Morocco in the textile sector. The Memorandum sets out shared priorities including aligning industry practices with...

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Culture|REPORT

Exhibition shows creativity and craftsmanship of Moroccan fashion designers

"We do not want to reinforce stereotypes," says Ninke Bloemberg from the curatorial team of the exhibition 'MOḌA - Moroccan Fashion Statements'. For those looking to explore new facets of Muslim fashion and willing to broaden their perspective, the exhibition at the Centraal Museum in Utrecht, the Netherlands, is not to be missed. This...

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FitFlop expands in Austria, Vietnam and Morocco

British footwear label FitFlop has continued to embark on an international retail expansion strategy with the launch of new concepts in the regions of Austria, Vietnam and Morocco. For the latter, it is the first time the brand has opened a physical retail space, doing so in the form of a kiosk at the SELA Gallery Rabat. Speaking on the brand’s...

Fashion |In Pictures

Moroccan talent incubator aims to highlight young designers with event

From November 10 to November 12 2023, Youness Bouchida, founder and CEO of Moroccan talent incubator Audace, brought together the Moroccan creative scene - fashion, cosmetics and decoration - with national partners and international guests. The event took place in Rabat, the administrative capital of Morocco. Fashionunited was present....

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People

Historical threads: Morocco's last brocade master

Abdelkader Ouazzani, the last of Morocco's brocade master weavers, has been repeating the same gestures for 63 years in his dilapidated workshop in the heart of the old city of Fes. "This profession is vanishing... There were many craftsmen in Fes, but they all died and only memories remain," says the 79-year-old weaver, the last witness of a...

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Business|INTERVIEW

Jean-François Limantour: “The EU favors Asian countries over the Maghreb”

With a resumé that includes experience as General Representative, both at the French Union of the Fashion and Apparel Industries and the European Association of the Apparel Industry, Jean-François Limantour has been an eye-witness to many geopolitical changes that have transformed the sector. During an in person interview with FashionUnited, he...

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Morocco wants to grow its production industry

Morocco aims big: If the country’s textile union (AMITH) has its way, we may soon start to see “Made in Morocco” more often on our clothing labels. The union seeks to boost the number of employees in its clothing industry by more than a third, improve the infrastructure and expand trade relations with Northern Europe. 100,000 new jobs in the...

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Morocco looks to a rosy fashion future

Major fashion companies are often put off by China and its rise in manufacturing prices, which is precisely why they are willingly turning closer to home to relocate production. Turkey, Tunisia, Portugal and Romania - each has its speciality in regards to sourcing and apparel manufacturing. Despite the fact that terrorist incidents in Tunisia...