Naf Naf news and archive

Naf Naf reportedly files for receivership amid footfall ‘downturn’

Parisian fashion brand Naf Naf is understood to have filed for receivership just three years on from its first filing, after mounting pressure from a “downturn in footfall” and “eroded” revenue. This was according to the boss of SY and Naf Naf, Selçuk Yilmaz, who told FashionNetwork the decision was made “in order to enable Naf Naf to implement...

Business

French brand Naf Naf bought by textile supplier

French brand Naf Naf has been bought by one of its suppliers, Turkish fabric manufacturer SY International, after the struggling brand was placed into receivership in May. Naf Naf will be taken over by the company’s French subsidiary, SY Corporate France. It is understood that the acquisition will save 75 percent of the jobs in the company’s...