Business
E.l.f. Beauty acquires Naturium in 355 million dollar deal
E.l.f. Beauty, a frontrunner in accessible beauty products, has announced the acquisition of Naturium, a rapidly expanding high-performance skincare brand, for the sum of 355 million dollars. This purchase is poised to bolster e.l.f. Beauty's quest to democratise the beauty industry spanning from eyes, lips, and face to addressing diverse skin...
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