NBA news and archive

Eckō Unltd. to launch a capsule collection with Jalen Williams

American streetwear brand Eckō Unltd., part of the Iconix Brand Group, is teaming up with NBA All-Star Jalen (J-Dub) Williams, one of the standout basketball players for the Oklahoma City Thunder. Williams, who is in just his third season with the NBA, will become the brand’s newest ambassador and capsule collaborator, launching a collection...

Fashion

Game 7 partners with Centric Brands to launch an apparel line

Multi-platform sports and entertainment brand Game 7 has launched its debut apparel collection in partnership with Centric Brands exclusive in Amazon Stores in the US. The line is described as a “style-driven sports team apparel collection” and aims to offer an elevated take on athleticwear, including exclusive National Basketball Association...

Fashion |In Pictures

Tommy Hilfiger collaborates with ’47 on basketball caps collection

American fashion brand Tommy Hilfiger is continuing to strengthen its position within the sports world with a new collaboration with sports lifestyle brand ’47 celebrating five National Basketball Association (NBA) teams. The capsule collection of caps fuses Tommy Hilfiger’s American-prep aesthetic with basketball’s sporting culture spotlighting...

Fashion

Jaylen Brown adds athleisure to his 741 brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, who debuted his own performance and sneaker brand, 741, in October, has added luxury athleisure for men and women. Described as a hybrid of high fashion and innovation, the apparel line aims to offer a “bold new luxury alternative performance collection” featuring puffer coats, hoodies,...

BusinessMember

Nike extends partnership with NBA, WNBA and NBA G League through 2037

Nike, Inc. has announced the extension of its partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) for another 12 years. The partnership, which sees Nike serve as the global outfitting, merchandising, marketing and content partnership for the NBA and WNBA, strengthens sportswear brand...

Fashion |In Pictures

Puma launches first-ever global basketball campaign

Sportswear brand Puma has launched its first-ever worldwide brand campaign for basketball as it continues to “ignite the future of its hoops division”. The ‘Forever. Faster. – See The Game Like We Do’ hoops campaign is all about seeing the game differently, inviting fans to see the game like Puma does with a determination to win and play for the...

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Foot Locker enters into multi-year partnership with the Chicago Bulls

Foot Locker, Inc. has entered into a multi-year partnership with the Chicago Bulls ahead of the 2024-2025 NBA season. The move sees the footwear and sportswear retailer strengthening its position within the field of basketball through several initiatives such as community activations, fan experiences, exclusive in-store activations, and...

Fashion

Rhone signs multi-year partnership with the NBA

Rhone, the performance lifestyle brand dedicated to championing mental fitness, has signed a multi-year global marketing partnership with the National Basketball Association (NBA). To kickstart the collaboration, Rhone has enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador to launch a campaign designed to raise...

Fashion Featured

Jaylen Brown launches his own performance brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, has launched his own performance and sneaker brand, 741, to “empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field”. Brown, who was previously endorsed by Adidas until his shoe contract expired in 2021, said in a statement that he...

Fashion

Canada Goose unveils first product co-designed with Shai Gilgeous-Alexander

Luxury outerwear brand Canada Goose has unveiled its first co-designed jacket with brand ambassador and basketball star Shai Gilgeous-Alexander. Dubbed the NBA’s most stylish player for his notorious charismatic style, Gilgeous-Alexander has co-designed a jacket with Canada Goose inspired by one of the luxury brand’s year-round favourite pieces,...

Retail|In Pictures

The Brooklyn Nets’ fashion brand Berō opens store

American basketball team The Brooklyn Nets has opened the first retail store for its private label merchandise brand, Berō, which debuted in December 2023. Located at the Barclays Center, the 200-square-foot storefront has been designed by the Brooklyn Home Company’s director of architecture, Stacey Walters, “to feel live-in and welcoming” and...

People

NBA star Nikola Jokić signs signature footwear deal with 361°

Performance footwear brand 361° has signed a deal with NBA star and Denver Nuggets player Nikola Jokić who has taken on the role of global brand ambassador. Under the new partnership, Jokić will design a signature performance basketball shoe with 361°. Until then, he will wear the Big 3 Future High on-court, the latest performance basketball...