Need Supply Co. news and archive

Need Supply Co. launches holiday pop-up for millennial & Gen Z shoppers

Luxury fashion retailer Need Supply Co. is opening a physical retail pop-up experience for the holiday shopping season. While the digital-first retailer is no stranger to brick-and-mortar retail, operating a permanent store in Richmond, VA, this pop-up is a first of its kind. Open from December 7 through December 22, the pop-up is located in the...

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Need Supply Co. explains the Millennial & Gen Z luxury consumer

The luxury market is an area of growth within fashion; in the 12 months that ended June 30, 2018, the top 100 luxury companies generated 247 billion dollars in revenue and BrandZ’s report of the 100 most valuable global brands in 2019 noted luxury as the fastest growing category. There are several trends affecting the success of the luxury...