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New opening in The Hague: Birkenstock expands in the Netherlands

German footwear brand Birkenstock expanded its presence in the Netherlands. On Tuesday, June 10, 2024, the company announced the opening of a new store in The Hague. This is the heritage brand’s second shop in the country, following the opening of a store in Amsterdam in December 2023. At the beginning of 2023, the company took over its...

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Retail|Interview

Jérôme Dreyfuss discusses European expansion and brand values

More than 20 years after its launch, Jérôme Dreyfuss opened its first own-brand store outside of France. The leather goods brand – which recently opened its capital to the family office Cap Invest – chose the Netherlands, one of its key markets, to begin a new phase of development. FashionUnited met its founder, Jérôme Dreyfuss, in the heart of...

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