New Balance news and archive

New Balance names Ger Wright as VP sales EMEA

Ger Wright has been appointed as New Balance’s vice president sales for the EMEA region. The executive announced her new position on LinkedIn, where she said she was “energised to be back in a brand leadership role”. Wright added that in the role she will work “alongside the team to capitalise on the momentum New Balance is creating and to take...

Retail

New Balance opens new store in SoHo, NYC

Sportswear brand New Balance is opening a new store in Soho, New York City. Opening its doors on October 23, the store launch comes a month after the brand reopened its flagship store in Flatiron. Interior of New Balance SoHo store Credits: New Balance The new 1,800-square-foot Soho store is said to reflect New Balance’s core principles of “...

Fashion

Grand Collection’s bold shift to See Now Buy Now

In the Chelsea Gallery District New York’s Grand Collection did more than unveil its Fall 2025 line, they staged a declaration. The brand’s decision to host a See Now Buy Now runway show, timed with the launch of its long-rumoured collaboration with New Balance, may well be evidence that the old fashion calendar is bending to the pressures of...

Retail

New Balance unveils revamped NYC flagship store

Sportswear brand New Balance has reopened its flagship store on 5th Avenue, New York City, which now features a completely redesigned store interior. Interior of New Balance's revamped flagship store in Flatiron, NYC Credits: New Balance Officially opening its doors on Friday, September 12, during New York Fashion Week, the new 2,200 square foot...

Fashion

Rosalía, new global ambassador for New Balance

Madrid – Rosalía, the ever-expanding Spanish artist whose fusion of music and styles continues to revolutionise the global music scene, is further strengthening her ties with fashion. She has been signed as the new global ambassador for the US sportswear brand New Balance. The singer-songwriter has already debuted in this role, presenting the...

Retail|In Pictures

New Balance comes to Munich and rolls out store conccept further in Germany

New Balance is rolling out its new store concept further in Germany and presenting it at a new and an existing location. The US sportswear label opened its first store in Munich, New Balance announced on Monday. The brand has been present at Neuhauser Straße 20 since April, with a retail space of 408 square metres. New Balance flagship in Munich...

Retail|In Pictures

New Balance reopens Oxford Street store with new retail concept

Sportswear brand New Balance has reopened its London flagship store on Oxford Street, unveiling a fully redesigned retail concept aimed at rethinking the traditional shopping experience “by putting people, not products, at the centre”. The new premium experience builds on the brand’s new global retail concept and has been tailored for London,...

Fashion |In Pictures

New Balance expands ‘Made in UK’ collection

American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic. The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the...

Fashion

The Accessories Council names recipients for 2025 ACE Awards

The Accessories Council (Ac) has shared the name of its honorees for the 2025 Accessories Council Excellence Awards (ACE Awards). The annual ACE Awards gala, set to take place on May 6, 2025, at the historic Pierre Hotel in New York City, honors individuals and companies that aid the growth of the accessories industry. This year’s event will see...

Fashion

New Balance stakes claim in trail running market with Mont-Blanc Marathon deal

New Balance announced it has secured a five-year title sponsorship of the prestigious Mont-Blanc Marathon, marking a significant push into the outdoor sports sector ahead of the 2025 edition. The partnership pairs the 118-year-old American sportswear manufacturer with one of trail running's most storied events, which attracts nearly 10,000...

Member

Business

‘47 to create headwear and knits range for New Balance

Sports lifestyle brand ‘47 has announced its first multi-year licensing agreement with New Balance. As a part of the agreement, ’47 will produce lifestyle and performance headwear and knits for New Balance. The new designs, co-created by both brands, will launch in two drops, one on October 1, 2024 and one in early 2025. Commenting on the...

Retail

New Balance opens new consumer-centric retail concept in Edinburgh

Sportswear giant New Balance has unveiled a new store concept in St James Quarter, Edinburgh’s shopping district. At the heart of the ‘UCC’ concept is the brand’s mission to prioritise the customer, putting people at the centre of the experience instead of product, a press release said. With this in mind, the store’s interior includes features...