New collection news and archive

Reformation launches debut 100 percent recycled sweater collection

LA-based women’s wear brand Reformation has launched its first-ever, 100 percent recycled sweater collection. Consisting of 95 percent recycled cashmere, with 5 percent recycled wool, all garments in the collection do not feature any new or virgin materials, according to Reformation. Styles in the collection include an oversized recycled...

Fashion

Vera Bradley partners with Rockettes for Original 100 duffel bag

Fashion and lifestyle brand Vera Bradley has partnered with the Radio City Rockettes to reimagine its Original 100 Handbag for the upcoming holiday season. Part of Vera Bradley’s 2025 winter collection, the partnership sees the American icon, the Rockettes, who are celebrating their 100th anniversary this year, come together to create a series...

Fashion

Adore Me expands loungewear and debuts first men's underwear

New York-based intimate apparel brand Adore Me has expanded its loungewear offering with a new collection and moved into a new product category with the launch of its first-ever men’s underwear. Building on its current loungewear offering, the new collection, named ‘Soft Touch,’ features more than a hundred styles in three fabrics: Jersey, rib...

Fashion

American Eagle launched first-ever limited edition collaboration with Tru Kolors by Travis Kelce

American Eagle Outfitters has launched a debut limited edition collection with Tru Kolors by Travis Kelce, the sportswear and lifestyle brand from the American football tight end player. The collection launch comes a day after news broke of the Kansas City Chiefs footballer’s engagement to artist Taylor Swift. More than a year in the making, the...

Retail

Beyond Yoga launches new brand platform as it expands into a new product category

Los Angeles-based premium active lifestyle brand Beyond Yoga has launched a new brand platform and product category as it enters into its next stage of growth. The new brand platform, Seek Beyond, is a comprehensive system that connects retail, marketing, product, and community storytelling together. To mark the platform’s launch, Beyond Yoga...

Fashion

Wrangler partners with State for back-to-school collection

Denim brand Wrangler has partnered with State Bags, a family bag brand, to launch a collection of bags. Launching in time for the back-to-school season, the Wrangler x State collection includes ten pieces. The collaboration underscores Wrangler’s strategic focus on expanding its children’s wear category, building on the momentum of recent...

Fashion

Lainey Wilson to launch collection with The Jewelry Group

Award-winning country music artist Lainey Wilson has partnered with The Jewelry Group, Inc. to develop a signature collection under the name the Lainey Wilson Jewelry Collection. The new partnership sees The Jewelry Group act as a licensing agent for the design, development, and distribution of the collection. Leveraging The Jewelry Group's...

Fashion

Sprayground marks 15th anniversary with milestone collection featuring over 100 designs

Streetwear brand Sprayground is celebrating its 15th anniversary in a big way. The urban label has released a special collection, inspired by four of its most iconic styles, each revised to highlight Sprayground’s evolution. The 15th anniversary collection features more than 100 pieces, including backpacks, luggage, duffle bags, gaming chairs,...

Fashion |In Pictures

Pacsun launches new premium menswear line: Field of Study by Pacsun

Californian lifestyle brand Pacsun has launched a new premium menswear line under the name Field of Study by Pacsun. Described as a "refined extension of the brand's core identity," the new line is inspired by elevated daywear favored by California's elite and upper class. Pacsun launches new premium menswear line: Field of Study by Pacsun...

Fashion

Popilush teams up with Angela Simmons for limited-edition collection

Shapewear fashion brand Popilush has partnered with entrepreneur and TV personality Angela Simmons to create a limited edition, collaborative collection. The collaboration came about when Simmons discovered the brand while on vacation. Inspired by how pieces from the brand made her feel, she reached out to Eve DeMartine, CEO and founder of...

Fashion

Vineyards Vines launches Jaws collection to mark movie's 50th anniversary

American lifestyle brand Vineyard Vines has launched a limited-edition Jaws collection, developed in collaboration with Universal Products & Experiences, in honor of the 50th anniversary of the original blockbuster movie. The collection serves as a tribute to the movie that changed the face of cinema and the island of Martha's Vineyard, which...

Fashion

Kendra Scott launches second collaborative Dolly Parton collection

Lifestyle brand Kendra Scott has launched its second collection, which was developed in collaboration with iconic artist Dolly Parton. Inspired by Dolly Parton's famous song "I Will Always Love You," the limited-edition collection aims to pay tribute to the artist's legacy with its handcraft designs that blend symbolism with storytelling. The...