New Era news and archive

New Era teams up with pro-BMX athlete Nigel Sylvester

Sports and lifestyle brand New Era has signed a multi-year collaboration partnership deal with pro-BMX athlete Nigel Sylvester. The deal will see Sylvester being a brand ambassador and creative advisor to New Era, bringing his “unique and authentic style to several upcoming projects”. The first collaboration is a newly designed New York Mets...

Fashion

New Era and McLaren Racing extend partnership

Sports and lifestyle brand New Era has announced a new multi-year partnership extension with F1’s McLaren Racing to “deepen and expand” their decade-long relationship. In a statement, New Era confirmed that as well as continuing as McLaren Racing’s official headwear partner, its branding will also be featured on the helmets of McLaren Formula 1...

Business |Interview Featured

New Era: 2023 was a record year for Europe

The German-speaking countries are the most important market for US cap supplier New Era in the Europe, Middle East and Africa (EMEA) region. Digital direct sales increased by almost 50 percent compared to the previous year. New Era is capitalising on the growing popularity of US sports in Germany and is also using events such as the National...

Fashion |In Pictures

Jay-Z’s Paper Planes teams up with NFL

Paper Planes, the lifestyle apparel and accessories brand founded by Shawn ‘Jay-Z’ Carter, has unveiled a collaboration with the NFL to celebrate youth flag football. The collaboration aims to celebrate the NFL Flag International Tournament taking place at the 2023 Pro Bowl Games in Las Vegas, where 10 teams from the UK, the US, Australia,...

Fashion

Cycling brand Maap teams up with New Era

Australian cycling apparel brand Maap has teamed up with New Era to reimagine the cycling cap, blending fashion and cycling with the Stealth Performance Cap. The cycling cap has become a popular accessory amongst riders over the last 60 years with few design evolutions, explains Maap, until now. The brand has completely redesigned the cap in...

Fashion

Havaianas unveils collaboration with New Era

Havaianas, the traditional brand of Brazilian flip flops and shoes for over half a century, is teaming up with New Era, as part of the cap brand’s 100 year anniversary. The exclusive collection, dubbed ‘Step into Joy’ features two flip flop prints, a bucket hat, a single colour 9Forty cap and a 9Twenty cap with four colour variations. All the...