new era cap news and archive

Josh Allen named New Era's 'Director of Billustration' with equity stake

New Era Cap, the international sports and lifestyle brand, has announced a significant expansion of its long-standing partnership with Buffalo Bills quarterback Josh Allen. Allen is set to become the first ambassador to receive an investment stake in the company and will assume the new title of "Director of Billustration." This renewed...

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Fashion

New Era Cap launches Super Bowl LIX champions collection

International sports and lifestyle brand New Era Cap has launched its Super Bowl LIX champions collection honoring the Philadelphia Eagles. Designed to honor the champions after their triumphant rematch, the collection features the hats worn by players on the field last Sunday, along with those they will don during the victory parade. "Defeating...

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Fashion

NHL signs new partnership with New Era Cap

The National Hockey League (NHL) has signed a multi-year deal with sports and lifestyle brand New Era Cap to produce and distribute headwear and apparel for the league globally. The agreement, which covers all 32 NHL teams, begins with the upcoming 2024-25 season. Christopher H. Koch, chief executive officer of New Era, said in a statement:...

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Fashion

NHL signs new partnership with New Era Cap

The National Hockey League (NHL) has signed a multi-year deal with sports and lifestyle brand New Era Cap to produce and distribute headwear and apparel for the league globally. The agreement, which covers all 32 NHL teams, begins with the upcoming 2024-25 season. Christopher H. Koch, chief executive officer of New Era, said in a statement:...

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Member

Business

New Era acquires premium sports lifestyle brand '47

New Era Cap has acquired '47, a privately held premium sports lifestyle brand at an undisclosed amount. The combined company is expected to generate approximately 2 billion dollars in annual revenue. The company said in a release that uniting New Era and '47 brings together two family-founded brands deeply rooted in sport, fashion and culture...

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Member

People

New Era Cap names Dao-Yi Chow as creative director

New Era Cap has announced the appointment of American fashion designer Dao-Yi Chow to vice president and creative director for the brand. As a part of his new role, the company said that Chow will oversee the creation and development of the brand’s first namesake apparel line called Brand New Era. With the unveiling of Brand New Era, set for...

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Fashion

New Era Cap launches Super Bowl LVIII Champions Collection

International sports and lifestyle brand New Era Cap has launched its Super Bowl LVIII Champions collection, honoring the Kansas City Chiefs. The official sideline cap for the National Football League (NFL), the collection pays tribute to the champions as they became the first back-to-back Super Bowl champions in 20 years after winning the event...

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