Nike Inc. news and archive

Nike extends partnership with NBA, WNBA and NBA G League through 2037

Nike, Inc. has announced the extension of its partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) for another 12 years. The partnership, which sees Nike serve as the global outfitting, merchandising, marketing and content partnership for the NBA and WNBA, strengthens sportswear brand...

Retail

JD Sports and Nike expand connected rewards progams to the US

JD Sports has been named the first global retail partner for Nike’s Connected Membership program as the reward program expands to the US. The extension follows on from JD’s successful launch of Nike’s reward program to the UK as its first European sports retail partner back in September 2022. Following the rollout of the Nike Connected...

Nike rehires former senior executive to combat declining sales

Sportswear giant Nike has reportedly rehired retired industry veteran Tom Peddie in a bid to overturn declining sales. Nike Inc. is said to have brought back the senior executive to manage its retail partnerships after relationships with several external retailers dampened, according to a recent report from Bloomberg, Peddie, who worked at Nike...

BusinessFeaturedMember

Nike cuts revenue forecast, announces 2 billion dollars saving plan

For its second quarter, Nike, Inc. revenues were 13.4 billion dollars, up 1 percent on a reported basis compared to the prior year and down 1 percent on a currency-neutral basis. Cutting its outlook for the year ahead, the sportswear company said it expects revenue to rise 1 percent, down from its previous forecast of mid-single-digit percentage...

PeopleFeatured

Nike announces leadership changes

Nike has announced a number of executive appointments including John Hoke as chief innovation officer, Martin Lotti as chief design officer, Nicole Hubbard Graham as chief marketing officer and Muge Erdirik Dogan as chief technology officer (CTO). “Innovation, design, and storytelling have always been the heart and soul of Nike. These leadership...

Retail

Foot Locker introduces new store concept with Nike

Specialty athletic retailer Foot Locker Inc. and long-time partner Nike Inc. have partnered to roll out a new store concept, with bigger stores and interactive features brought by Nike's proprietary technology. The newest Power Store, far bigger than typical Foot Locker stores, opened on August 10, in Washington Heights, New York. The store...