Nike Inc. news and archive

Nike rehires former senior executive to combat declining sales

Sportswear giant Nike has reportedly rehired retired industry veteran Tom Peddie in a bid to overturn declining sales. Nike Inc. is said to have brought back the senior executive to manage its retail partnerships after relationships with several external retailers dampened, according to a recent report from Bloomberg, Peddie, who worked at Nike...

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Nike cuts revenue forecast, announces 2 billion dollars saving plan

For its second quarter, Nike, Inc. revenues were 13.4 billion dollars, up 1 percent on a reported basis compared to the prior year and down 1 percent on a currency-neutral basis. Cutting its outlook for the year ahead, the sportswear company said it expects revenue to rise 1 percent, down from its previous forecast of mid-single-digit percentage...

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Nike announces leadership changes

Nike has announced a number of executive appointments including John Hoke as chief innovation officer, Martin Lotti as chief design officer, Nicole Hubbard Graham as chief marketing officer and Muge Erdirik Dogan as chief technology officer (CTO). “Innovation, design, and storytelling have always been the heart and soul of Nike. These leadership...