Organic Cotton news and archive

Erewhon launches exclusive apparel collection for Winter '24

Organic retailer and B Corp lifestyle brand Erewhon has launched an exclusive apparel collection just in time for the holiday season. Highlighting the company’s success in establishing a flagship lifestyle brand, rooted in a market that has set new benchmarks in the grocery industry since the 1960s, the new collection includes everyday staples...

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Cotton made in Africa supports women's rights and independence

Just in time for today's International Women's Day, Cotton made in Africa (CmiA) explains how the initiative promotes the rights and independence of women. For example, gender equality is firmly anchored in the CmiA standard of the Aid by Trade Foundation (AbTF), requiring that women and men receive equal pay for equal work as well as equal...

Fashion Featured

Pakistan could be a global leader in organic cotton production

Leading agricultural scientists, academics, and policymakers in Pakistan are confident of the country's potential to become a global leader in organic cotton production. This consensus emerged during the second annual Organic Cotton Pakistan conference, organized by SAWIE, a platform facilitating agricultural monitoring in Pakistan. The...

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Menswear brand Jack & Jones to prioritise organic cotton

Bestseller’s biggest menswear brand Jack & Jones is committing to securing more traceable organic cotton as it increases its direct-to-farm cotton usage. For 2023, Jack & Jones will increase its direct-to-farm cotton “significantly” to represent 25 percent of its expected total amount of cotton for the coming year. The cotton will be used for...

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Jack & Jones first brand to use in-conversion cotton from Pakistan

The Milliner Cotton Organic project between supplier Artistic Milliners, more than 2,000 farmers and brands and retailers, secures farm-to-fashion traceability and works in a direct-to-farm approach that focuses on more than securing the supply of cotton: through farmer trainings and improved livelihoods, the approach benefits the entire...

RetailFeatured

Nuhü division unveils unique plastic-free Manhattan pop-up store

A novel pop-up retail concept has arrived in New York’s Soho care of sustainable luxury loungewear brand nuhü division. The brand worked with two Spanish innovators, eco-design firm Cartonlab, and award-winning design agency Studio Animal, to create a store using zero plastics, its walls and mannequins constructed from 100 percent recycled...

Fashion Featured

From farm to closet: How some brands are embracing regenerative production

When luxury companies began buying factories to keep artisan skills alive, it was a passive move into sustainability. It was also a way to stifle competition, where brands have priority ownership over their supply chains. Safeguarding craftsmanship From a craftsmanship point of view, hand-made products hold their own unique value, and remain...

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Soorty launches organic cotton initiative

Pakistan’s largest vertically integrated denim company, Soorty has launched an organic cotton initiative in partnership with WWF Pakistan and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation. The Soorty Organic Cotton Initiative (SOCI) aims to create an “organic cotton revolution”...

Fashion

Superdry brings forward organic cotton targets by five years

Superdry has brought forward its organic cotton targets by five years. That means the British fashion retailer now aims for all of its pure cotton garments to be produced entirely from organic cotton by 2025. By that point, 65 percent of all garments that contain any amount of cotton will be derived from organic cotton sources. The target is...

Fashion

Farah introduces 100 percent organic cotton into core lines

Menswear brand Farah is going organic from spring/summer 2021 by producing all of its core lines in 100 percent organic cotton. The move is part of the menswear company’s commitment to creating a more sustainable and ethical future in fashion. Farah brand director, Mark McCann, explained in a statement: “Like many fashion brands Farah has had to...

Retail

11 sustainability efforts announced in July 2019

Sustainability has become not just a buzzword but brands, retailers and innovative companies are also following through, pledging to become more sustainable and to eliminate plastic in the future, for example. The use of organic cotton is also on the rise. Brands are also realising that they cannot do it alone and are joining initiatives and...

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C&A Foundation supports organic cotton cultivation in Pakistan

When the world’s fifth largest producer of cotton and the third largest exporter of raw cotton revives its organic cotton production, then this is reason to cheer as organic cotton uses about 70 percent less water than conventional cotton - not to mention less energy and fewer pesticides and insecticides. At the beginning of the month, Pakistan...