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Endur Apparel rebrands to Outway following 3.2 million dollar investment

Canadian performance sock brand Endur Apparel has rebranded to Outway following a 3.2 million dollar investment. The investment was led by Andrew Wilkinson, the co-founder of Canadian holding company Tiny. Outway said the decision to rebrand was a result of “external circumstances where the best path forward was to evolve”. It said the rebrand “...