Packaging news and archive

N Brown adopts ‘dissolvable packaging’ into supply chain

Retail group N Brown has revealed that it will be replacing its plastic packaging with a product that comes “without any risk of contamination”. The parent company of JD Williams, Jacamo and Simply Be said it will be utilising Polymax powered by HydropolTM, in order to reduce its overall use of plastic across all of its brands. According to the...

Business

Brave Kid partners with Movopack for reusable packaging

Childrenswear prêt-à-porter and accessories retailer Brave Kid has partnered with Movopack to integrate reusable packaging in its online orders. Part of Italian conglomerate OTB Group, the partnership strengthens Brave Kid’s commitment to reducing its environmental impact while raising awareness among young consumers about circular practices....

Business|Beauty

L’Occitane creates 100 percent biorecycled PET bottle

French beauty brand L'Occitane has created a 100 percent biorecycled PET (polyethylene terephthalate) bottle from enzymatic recycling in partnership with recycling company Carbios and packaging firm Pinard Beauty Pack. The transparent bottle for its shower oil from L’Occitane en Provence’s Amande range has been made utilising Carbios’ enzymatic...

BusinessFeatured

GPA Global acquires luxury packaging maker Cosfibel

GPA Global has acquired Cosfibel Group, a French-based maker of luxury promotional packaging, luxury gifting and merchandising solutions. US-based GPA Global didn’t disclose the financial terms of the deal, just that the acquisition would allow the packaging manufacturer to establish itself as a “global leader in luxury packaging” and a “strong...

Business

Revlon partners with Origin Material’s on sustainable packaging initiative

Beauty brand Revlon has partnered with Origin Materials on an initiative that aims to develop carbon negative materials for next generation cosmetics packaging. As part of the deal, Revlon has signed a memorandum of understanding to reserve commercial volumes of Origin PET, a product made from carbon-negative CMF. The initiative hopes to...

Retail

Marni revamps packaging in line with visual brand identity

Marni’s creative director Francesco Risso is introducing new packaging, which is environmentally friendly, as well as showcasing the “vivid spirit” of the visual brand identity of the Italian label. In a statement, Marni said that the new generation of packaging was driven by its commitment toward environmentally friendly production and evolving...

Fashion |Opinion Featured

Why sustainable packaging must be the starting point to fashion's waste problem

Let’s consider for a moment the packaging journey of a garment prior to it arriving in one’s wardrobe. Most garments are packaged several times over before it reaches the customer, seeing multiple variants of discarded single-use packaging. More than 80 billion garments are produced annually across the world, many of which are shipped and packed...

FashionPress Release

THE PATH TO SCALING REUSABLE PACKAGING IN E-COMMERCE

AMSTERDAM - The growth of e-commerce in the fashion industry, already the largest e-commerce market segment, is accelerating, spurred on by the closure of brick-and-mortar stores due to the pandemic. As such, the demand for single-use packaging, and waste generation, is increasing. However, reusable options, which aim to transform packaging from...

Retail

Asket overhauls its packaging, reduces e-commerce impact

Even though their e-commerce site has ensured the survival of many fashion retailers during the global pandemic, it is no secret that the flood of shipped packages has had a negative impact on the environment - seven times more packaging is required for e-commerce compared to brick-and-mortar retail. Swedish menswear label Asket wanted to do...

Fashion

Little Mistress launches sustainable packaging

Little Mistress has announced the launch of ‘eco-friendly’ packaging that the British fashion brand will roll-out from 15 October. All items after that date will be shipped in new mailing bags made from Green Polyethylene (Green PE) which the brand claims are CO2 negative, renewable, recyclable and sustainable. Green PE is a plastic produced...

Fashion Featured

Top five ways consumers want brands to be more sustainable

New research suggests that over half (52 percent) of consumers in the UK and US want the fashion industry to become more sustainable, but 45 percent find it difficult to know which fashion brands are really committed to sustainability. According to a survey of 2,000 consumers commissioned by e-commerce personalisation and retail AI platform...