Paramount news and archive

VMA broadcast becomes shoppable via Shopsense and Paramount partnership

For the first time ever, the entire broadcast of MTV’s Video Music Awards (VMA) became an entirely shoppable experience. Introduced to last night’s show, the initiative was formed through a partnership between TV network Paramount and Shopsense AI, which came together on a mission to revolutionise how audiences shop and broadcast content. The...

Fashion |Interview Featured

Coming to America inspires catwalk showcase during LFW

On the opening day of London Fashion Week, Paramount brought a slice of its popular film franchise Coming To America to the catwalk with an event aimed at celebrating and amplifying Black creatives and designers, including The House of Nubian, Kwame Koranteng, Good Mela and Goodman Factory. The catwalk showcase was inspired by Paramount Pictures...