Paris 2024 Olympics news and archive

Ben Sherman unveils official Team GB ceremony wear for Paris 2024 Olympics

British brand Ben Sherman, owned by Marquee Brands, is returning as Team GB’s official supplier for the upcoming Paris 2024 Olympics this summer. For the third consecutive Olympic Games, Ben Sherman will outfit the official Team GB delegation in exclusively designed looks for the Opening and Closing Ceremonies, which draw inspiration from the...

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Berluti unveils Team France’s Olympic opening ceremony outfits

With 100 days until the opening ceremony of the Paris 2024 Olympic Games, French luxury menswear fashion house Berluti has unveiled Team France’s outfits designed to embody “true elegance à la française”. The LVMH Moët Hennessy Louis Vuitton-owned brand said it wanted to bring together the “savoir-faire and experience of its artisans to ensure...

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Lululemon unveils Team Canada’s Olympics uniform

Vancouver-based activewear brand Lululemon has unveiled Team Canada’s summer athlete kit for the Paris 2024 Olympic and Paralympic Games. This marks the second time the Canadian brand has dressed its home country's Olympic and Paralympic teams but the first time it is creating athlete kits for warm weather. Calvin McDonald, chief executive at...