Paris Saint Germain news and archive

More than “traditional sponsorship”: Snipes becomes partner of Paris Saint-Germain

The retail chain Snipes will soon have a prominent presence in top-level football. On Monday, the sneaker and sportswear retailer, which is part of the Deichmann Group, announced that it will be collaborating with the top French club Paris Saint-Germain (PSG) as an Official Culture & Community Partner. As part of the agreement, which is...

Fashion |In Pictures

Paris Saint-Germain unveils collaboration with Nobis and Jay Chou

Parisian football club Paris Saint-Germain (PSG) has unveiled a new collaboration with Canadian outerwear brand Nobis and Asian superstar Jay Chou. The limited edition ‘Ace of Stade’ collection has been designed to blend “fashion, football, and music” and inspired by Chou’s love of magic and includes the ‘Ace’ all-terrain urban shell jacket and...

Retail

Paris Saint-Germain to open new Las Vegas store in Lids partnership

Football club Paris Saint-Germain (PSG) is extending its long-term partnership with Lids and Fanatics with the opening of a new store location in Las Vegas. Lids has been operating the French football club’s retail network since the duo debuted PSG’s first permanent store in Los Angeles in 2021, later adding locations in New York, Miami and...

Fashion

Dior kicks off two-year partnership with Paris Saint-Germain

French fashion house Dior will provide the official wardrobe for the Paris Saint-Germain football team for the next two seasons. The partnership marks the first time that Dior has teamed up with a sports club and will see the French fashion house providing casual and formalwear for the football players, including Lionel Messi and Neymar Jr. To...