Partnership news and archive

Abercrombie & Fitch unveils limited-edition Super Bowl LX collection

Abercrombie & Fitch has revealed its limited-edition Super Bowl LX collection, ahead of the big game on February 8. The complete collection includes six styles for women, men, children, and babies/toddlers, including sweatshirts and t-shirts, retailing between 45 and 150 dollars. One style from the Super Bowl LX collection, a men’s Super Bowl...

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Sergio Hudson partners with AI try-on firm Spreeai

American designer Sergio Hudson has partnered with AI try-on technology firm Spreeai. The partnership, which goes live on December 19, sees Sergio Hudson US customers accessing Spreeai's AI-powered platform via Sergio Hudson’s e-commerce website to try on the designer’s latest collection digitally. “I’m thrilled to officially partner with Sergio...

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Circulose partners with Birla Cellulose for advancement of circular textiles

Swedish recycling textile pulp manufacturer Circulose has entered into a strategic partnership with Birla Cellulose, a sustainable viscose fiber manufacturer, to help accelerate textile recycling through enhanced brand collaborations and access to end-to-end solutions across the value chain. Under the new partnership, Circulose will supply Birla...

Fashion

Abercrombie & Fitch launches new capsule collection with Olivia Culpo

Abercrombie & Fitch (A&F) has launched a limited-edition capsule collection with actress, entrepreneur, and wife of San Francisco 49ers running back Christian McCaffrey, Olivia Culpo. Part of the US retailer’s push to blend fan-style with a more fashion-forward approach, the capsule collection is featured in its newest female-led campaign, “In...

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Gap Inc. partners with Klarna to offer US customers flexible payment options

Apparel retailer Gap Inc. has partnered with Klarna, a global digital bank and flexible payments provider, to offer Klarna’s range of payment options to US customers across its portfolio of brands, including Gap, Banana Republic, Old Navy, and Athleta. “We are excited to offer our customers more choice, convenience, and control by offering a...

Fashion

Abercrombie & Fitch become official fashion partner of the Dallas Cowboys & Dallas Cowboys Cheerleaders

Abercrombie & Fitch has signed a new multi-year partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders, becoming the official fashion partner for the American football team and cheerleading squad. The first partnership of its kind between Abercrombie & Fitch and the National Football League, the news comes just days after the...

Fashion

Orly announces first-ever multiyear partnership with the WNBA LA Sparks

Los Angeles nail brand Orly has signed a multi-year partnership with the WNBA’s LA Sparks, marking the first-ever nail partner for the team. Coinciding with Orly’s 50th anniversary, the launch of the three-year partnership sees Orly working with the Los Angeles women’s basketball team to create and debut customer nail looks for each player....

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SVP Worldwide partners with Dyno to enhance distribution of sewing accessories in North America

SVP Worldwide, the largest consumer sewing machine company in the world and owner of brands like Singer, Viking, and Husqvarna, has entered into a strategic partnership with Dyno LLC, producer of sewing notions and accessories, for the distribution of sewing accessories across North America. As of July 1, 2025, Dyno has extended its long-term...

Retail

Klarna partners with Poshmark for Back-To-School resale

With Back-to-school spending set to reach a record 870 US dollars per household this year, according to recent data from Mintel, adults across the nation are looking for ways to save money, which includes resale. Searches for “back to school” on Poshmark jumped an astonishing 126 percent month over month in June, underlining the demand for more...

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Retail

Ana Luisa signs wholesale partnership with Nordstrom for nationwide rollout

Ana Luisa may be coming to a Nordstrom near you, as the direct-to-consumer jewelry brand has entered into a wholesale partnership with the US department store chain. The agreement sees Ana Luisa launch in 25 Nordstrom stores across the country, including locations in California, New Jersey, Florida, and Illinois. Ana Luisa's wholesale launch...

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Dick's Sporting Goods renews multiyear partnership with the WNBA

Dick's Sporting Goods has renewed its partnership with the Women's National Basketball Association (WNBA. The two announced a multi-year partnership extension on July 1, which originally began in Fall 2021. Following the renewed partnership, Dick's will continue to act as the Official Sporting Goods Retailer and an Official Marketing Partner of...

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Mango partners with Circulose to increase textile circularity

Spanish fast-fashion retailer Mango is the first brand to partner with Swedish circular material company Circulose since its restart, as the retailer aims to integrate the next-gen material into its production chain. The partnership underscores a milestone in Mango’s commitment to working more sustainably and sits in line with its long-term...