Partnership news and archive

Dick's Sporting Goods renews multiyear partnership with the WNBA

Dick's Sporting Goods has renewed its partnership with the Women's National Basketball Association (WNBA. The two announced a multi-year partnership extension on July 1, which originally began in Fall 2021. Following the renewed partnership, Dick's will continue to act as the Official Sporting Goods Retailer and an Official Marketing Partner of...

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Mango partners with Circulose to increase textile circularity

Spanish fast-fashion retailer Mango is the first brand to partner with Swedish circular material company Circulose since its restart, as the retailer aims to integrate the next-gen material into its production chain. The partnership underscores a milestone in Mango’s commitment to working more sustainably and sits in line with its long-term...

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Designer Jenna Lyons signs on as partner & investor at Cashmere Fund

Jenna Lyons, American fashion designer, entrepreneur, and television personality, has invested in the Cashmere Fund, an evergreen interval fund, and partnered with the fund's subadviser, Cashmere LLC (Cashmere). Lyons is set to lend her expertise in branding, consumer positioning, and creative strategy to support portfolio companies, while also...

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Authentic Brands Group announces strategic partnership with Reshop

Authentic Brands Group (Authentic), a global brand development and licensing platform, signed a strategic partnership with Reshop. A relatively new platform launched in 2024, Reshop streamlines refunds for consumers and merchants, the partnership sees Reshop become the instant refund provider for all brands within the Authentic portfolio. Set to...

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Anthropologie extends partnership with Kiss the Ground to promote regenerative agriculture

Lifestyle retailer Anthropologie has announced the continuation of its partnership with environmental non-profit Kiss the Ground to raise awareness surrounding regenerative agriculture and soil health. Part of its celebration of Earth Month, the announcement sees Anthropologie enter its second year of collaborating with Kiss the Ground and...

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CFDA partners with AI powered personal styling app Alta

The Council of the Fashion Designers of America (CFDA) has partnered with the personal styling app Alta in a bid to offer designers new ways to engage with audiences. Powered by more than a dozen artificial intelligence models trained by Alta's team, the app uses AI to optimize users' existing wardrobes and help them shop for pieces that fit and...

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Perry Ellis International signs partnership with the NHL & NHLPA for 4 Nations Face-Off

Perry Ellis International, Inc. (PEI) has entered into a partnership with the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) for the official 4 Nations Face-Off in the United States. Through this new partnership, the parent company of Original Penguin and Perry Ellis is set to introduce its style and...

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Perfect Moment partners with global agencies to expand presence across Europe & Asia

Skiwear and lifestyle brand Perfect Moment has partnered with two global sales agencies to help grow its presence in several key markets in Europe and Asia. Through its new strategic partnerships, the UK-based brand aims to strengthen its wholesale distribution in its focal territories, including Southern Europe and Japan. The two sales...

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Rent the Runway partners with the Dallas Cowboys Cheerleaders

Rent the Runway, a rental service offering designer apparel and accessories has partnered with the Dallas Cowboys Cheerleaders to further its connection to its local customers. To mark the start of the partnership, Rent the Runway has launched a new holiday campaign that celebrates the women of the team, both on the field and off the field. In...

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Nike extends partnership with NBA, WNBA and NBA G League through 2037

Nike, Inc. has announced the extension of its partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) for another 12 years. The partnership, which sees Nike serve as the global outfitting, merchandising, marketing and content partnership for the NBA and WNBA, strengthens sportswear brand...

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Foot Locker enters into multi-year partnership with the Chicago Bulls

Foot Locker, Inc. has entered into a multi-year partnership with the Chicago Bulls ahead of the 2024-2025 NBA season. The move sees the footwear and sportswear retailer strengthening its position within the field of basketball through several initiatives such as community activations, fan experiences, exclusive in-store activations, and...

Moose Knuckles secures minority investment from Bosideng for strategic growth

Canadian luxury outerwear brand Moose Knuckles has entered into a strategic partnership with Chinese down apparel giant Bosideng. The exact terms of the deal were not disclosed. Moose Knuckles aims to leverage the financial backing and strategic support provided by Bosideng and its majority investor group led by international private equity firm...