Partnership news and archive

Abercrombie & Fitch become official fashion partner of the Dallas Cowboys & Dallas Cowboys Cheerleaders

Abercrombie & Fitch has signed a new multi-year partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders, becoming the official fashion partner for the American football team and cheerleading squad. The first partnership of its kind between Abercrombie & Fitch and the National Football League, the news comes just days after the...

Fashion

Orly announces first-ever multiyear partnership with the WNBA LA Sparks

Los Angeles nail brand Orly has signed a multi-year partnership with the WNBA’s LA Sparks, marking the first-ever nail partner for the team. Coinciding with Orly’s 50th anniversary, the launch of the three-year partnership sees Orly working with the Los Angeles women’s basketball team to create and debut customer nail looks for each player....

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SVP Worldwide partners with Dyno to enhance distribution of sewing accessories in North America

SVP Worldwide, the largest consumer sewing machine company in the world and owner of brands like Singer, Viking, and Husqvarna, has entered into a strategic partnership with Dyno LLC, producer of sewing notions and accessories, for the distribution of sewing accessories across North America. As of July 1, 2025, Dyno has extended its long-term...

Retail

Klarna partners with Poshmark for Back-To-School resale

With Back-to-school spending set to reach a record 870 US dollars per household this year, according to recent data from Mintel, adults across the nation are looking for ways to save money, which includes resale. Searches for “back to school” on Poshmark jumped an astonishing 126 percent month over month in June, underlining the demand for more...

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Retail

Ana Luisa signs wholesale partnership with Nordstrom for nationwide rollout

Ana Luisa may be coming to a Nordstrom near you, as the direct-to-consumer jewelry brand has entered into a wholesale partnership with the US department store chain. The agreement sees Ana Luisa launch in 25 Nordstrom stores across the country, including locations in California, New Jersey, Florida, and Illinois. Ana Luisa's wholesale launch...

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Dick's Sporting Goods renews multiyear partnership with the WNBA

Dick's Sporting Goods has renewed its partnership with the Women's National Basketball Association (WNBA. The two announced a multi-year partnership extension on July 1, which originally began in Fall 2021. Following the renewed partnership, Dick's will continue to act as the Official Sporting Goods Retailer and an Official Marketing Partner of...

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Mango partners with Circulose to increase textile circularity

Spanish fast-fashion retailer Mango is the first brand to partner with Swedish circular material company Circulose since its restart, as the retailer aims to integrate the next-gen material into its production chain. The partnership underscores a milestone in Mango’s commitment to working more sustainably and sits in line with its long-term...

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Designer Jenna Lyons signs on as partner & investor at Cashmere Fund

Jenna Lyons, American fashion designer, entrepreneur, and television personality, has invested in the Cashmere Fund, an evergreen interval fund, and partnered with the fund's subadviser, Cashmere LLC (Cashmere). Lyons is set to lend her expertise in branding, consumer positioning, and creative strategy to support portfolio companies, while also...

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Authentic Brands Group announces strategic partnership with Reshop

Authentic Brands Group (Authentic), a global brand development and licensing platform, signed a strategic partnership with Reshop. A relatively new platform launched in 2024, Reshop streamlines refunds for consumers and merchants, the partnership sees Reshop become the instant refund provider for all brands within the Authentic portfolio. Set to...

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Anthropologie extends partnership with Kiss the Ground to promote regenerative agriculture

Lifestyle retailer Anthropologie has announced the continuation of its partnership with environmental non-profit Kiss the Ground to raise awareness surrounding regenerative agriculture and soil health. Part of its celebration of Earth Month, the announcement sees Anthropologie enter its second year of collaborating with Kiss the Ground and...

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CFDA partners with AI powered personal styling app Alta

The Council of the Fashion Designers of America (CFDA) has partnered with the personal styling app Alta in a bid to offer designers new ways to engage with audiences. Powered by more than a dozen artificial intelligence models trained by Alta's team, the app uses AI to optimize users' existing wardrobes and help them shop for pieces that fit and...

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Perry Ellis International signs partnership with the NHL & NHLPA for 4 Nations Face-Off

Perry Ellis International, Inc. (PEI) has entered into a partnership with the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) for the official 4 Nations Face-Off in the United States. Through this new partnership, the parent company of Original Penguin and Perry Ellis is set to introduce its style and...