Partnership news and archive

Nike extends partnership with NBA, WNBA and NBA G League through 2037

Nike, Inc. has announced the extension of its partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) for another 12 years. The partnership, which sees Nike serve as the global outfitting, merchandising, marketing and content partnership for the NBA and WNBA, strengthens sportswear brand...

Business

Foot Locker enters into multi-year partnership with the Chicago Bulls

Foot Locker, Inc. has entered into a multi-year partnership with the Chicago Bulls ahead of the 2024-2025 NBA season. The move sees the footwear and sportswear retailer strengthening its position within the field of basketball through several initiatives such as community activations, fan experiences, exclusive in-store activations, and...

Moose Knuckles secures minority investment from Bosideng for strategic growth

Canadian luxury outerwear brand Moose Knuckles has entered into a strategic partnership with Chinese down apparel giant Bosideng. The exact terms of the deal were not disclosed. Moose Knuckles aims to leverage the financial backing and strategic support provided by Bosideng and its majority investor group led by international private equity firm...

Business

M.M.LaFleur partners with the 2024 Solheim Cup to further visibility among women's sports

New York City-based women's brand M.M.LaFleur has announced a new partnership with the 2024 Solheim Cup, a leading women's golf competition between Europe and the United States. Building on its partnership with the WNBA's New York Liberty, M.M.LaFleur's new partnership with the Solheim Cup further cements the brand's aim to champion female...

Fashion

Abercrombie & Fitch continues partnership with NFL for Fall 2024 season

Abercrombie & Fitch is set to continue its partnership with the National Football League (NFL) for the upcoming Fall 2024 season. The ongoing partnership builds on the two-year connection between the fashion brand and sports league. It includes the release of new licensed graphic apparel, social media collaboration, and content creation....

Retail

Bloomingdale's partners with Rebag to enhance access to the luxury secondhand market

US department store chain Bloomingdale’s has entered into a strategic and digital partnership with luxury resale platform Rebag. Through the new partnership both brands aim to expand access to the luxury resale market while promoting secondhand shopping. The new partnership sees Bloomingdales offer a specially curated selection of more than...

Fairs

Shein is named exclusive fashion partner for KCON LA 2024

Chinese ultra-fast fashion giant Shein has been named as the exclusive fashion partner for KCON LA 2024, a leading K-Pop fan and artist festival in Los Angeles, California, for the first time. The new partnership sees Shein introduce several immersive and interactive experiences to the event and launch a curated collection. Inspired by K-Pop...

Business

Spanx partners with League One Volleyball to support young volleyball players

Shapewear and lifestyle brand Spanx has partnered with League One Volleyball (LOVB), a leading youth volleyball brand, launching its professional league in the United States later this year in support of young volleyball players. This is the first time Spanx has partnered with a professional sports brand and league. The partnership sees Spanx...

Business

Dick's Sporting Goods announces multi-year partnerships with the Celtics and Red Sox

Dick’s Sporting Goods has partnered with two iconic sports teams in Boston, the Celtics and Red Sox. Signing two multi-year partnerships, Dick’s Sporting Goods is the official sporting goods retail partner for each team franchise. Strengthening the bond between the sportswear retailer and the Boston community, news of the partnerships comes...

Retail

Claire's to launch in Walgreens store nationwide

Accessories retailer Claire’s has announced a new collaboration with healthcare, pharmacy, and retail chain Walgreens to introduce its product assortment to over 4,400 Walgreens locations nationwide. By the end of March, Claire’s best-selling jewelry, hair accessories, and cosmetics, as well as seasonal items, will be available at thousands of...

Fairs

Manhattan Vintage announces new partnership with The RealReal

The Manhattan Vintage Show, one of New York's largest expos dedicated to vintage resale, has announced a new partnership with TheRealReal, the biggest online marketplace for authentic, luxury resale goods. The announcement comes ahead of the expo's upcoming Winter Show next month, where at least 20 new dealers are set to attend. Led by Amy...

Business

HanesBrands and the Georgia Tech extend apparel partnership

Apparel company HanesBrands has extended its current apparel partnership with Georgia Institute of Technology (Georgia Tech), a deal that sees the company hold exclusive rights to Georgia Tech apparel in retail. Georgia Tech joins over 25 prestigious universities, such as Florida State, Penn State, University of Michigan, Clemson, and Auburn, in...