Pepsi news and archive

Pepsi unveils new apparel releases to coincide with its ‘Refresh the Game’ campaign

Global soft drinks brand Pepsi has teamed up with London-based streetwear designer Clint419 and Classic Football Shirts, which sells rare vintage and original retro jerseys, to launch new apparel to coincide with its ‘Refresh the Game’ global campaign celebrating how the drink has redefined the football-advertising game over the past 50 years....

Fashion

Pepsi Max launches fashion collection with Art of Football

Pepsi Max has unveiled a retro-feel capsule fashion collection created by British football culture brand Art of Football. The co-branded Pepsi x Art of Football collection pays homage to Pepsi Max’s early 00’s football adverts and celebrates the brand’s new ‘Thirsty for More’ slogan. It features a football jersey alongside a bucket hat, bum bag...

Fashion

Dsquared2 unveils Pepsi Max capsule collection

Pepsi Max is teaming up with Dsquared2 on a capsule collection for spring/summer 2020. The limited-edition Pepsi Max collection, D2XPepsi, is slated to hit stores in spring/summer 2020 and has been designed by Dsquared2 founders Dean and Dan Caten. The capsule line features 43 specially designed items combining Dsquared2’s “quintessential...

Featured

Fashion

Pepsi launches football fashion collection

Beverage brand Pepsi has launched a global capsule fashion collection centred around football with fashion partners Boohoo, BoohooMan, Umbro, Le Specs, New Era and Anteater. The capsule line is Pepsi’s latest extension of its 2018 global #LoveItLiveIt campaign, which fuses art and sport, and has brought together fashion brands from the UK, US...