Personalisation news and archive

M&S acquires Thread to accelerate its personalisation plans

British retailer Marks & Spencer has acquired the intellectual property, including the source code and algorithms developed by personalised fashion marketplace Thread to accelerate its personalisation capabilities. In a statement, M&S said that the acquisition will allow it to integrate “cutting-edge proprietary tech” into the M&S website as it...

Fashion

Perfect Corp. launches virtual try-on of earrings and jewellery

Fashion and jewellery brands can take their personalisation strategies to new heights with new 3D AR virtual try-on solutions for earrings. The technology comes from Perfect Corp., an artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, allowing brands to enable hyper-realistic simulations of...

Fashion

Popshowroom aims to be a leader in fashion-on-demand

Popshowroom, a company that describes itself as the connection between e-commerce practitioners, boutique shop owners, designers, and professional apparel manufactures, is aiming to tailor the future of fashion industry by a tech-driven supply chain. It also aims to be a leader in fashion-on-demand. Pine You, Popshowroom Head of product and...

Fashion

Lobos to launch first personalisation service on Wolf & Badger

Luxury handbag and belt-bag brand Lobos is set to launch the first personalisation service on Wolf & Badger through its ‘Chapter II Milano’ AW19 collection of artisanal handbags. The new personalisation service will launch later this month and will include bespoke hand-painted designs from small to complete bags and personalised initials. Prices...