Petal & Pup news and archive

Australian brand Petal & Pup celebrate 10 year anniversary with special collection launch

Australian women's wear brand Petal & Pup is celebrating its ten-year anniversary with the launch of a special collection. Founded in Queensland, Australia, by Tiffany Henry, together with her mother Robyn, her husband Julian and her uncle John, the brand has expanded rapidly over the last decade, becoming internationally renowned for its...

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a.k.a. Brands expects to raise up to 263.9 million dollars in New York IPO

Direct-to-consumer fashion platform a.k.a. Brands says it expects to raise 263.9 million dollars in its upcoming IPO. The company, which owns brands Princess Polly, Petal & Pup, Rebdolls, and Culture Kings, announced Monday it is offering 13.89 million shares of its common stock at a price of between 17 dollars and 19 dollars. It comes after the...

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Australian womenswear brand Petal + Pup gets new brand president

Victoria Estella Perry has been named the new brand president of Australian-based womenswear label Petal + Pup, effective August 3. In her new role, Perry will spearhead the company’s strategic growth with a particular focus on young women’s fashion. She will be based in San Francisco and will report to Jill Ramsey, the CEO of parent company...