Petit Bateau news and archive

Petit Bateau acquisition by Regent: What's next for the French brand?

At the time of publishing, the acquisition of Petit Bateau by Regent from Groupe Rocher has not been finalised. Everything remains to be determined. All parties involved remain tight-lipped. "Given the recent announcements, the details and terms will be discussed with staff representatives as part of the ongoing legal procedures," Petit Bateau...

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Childrenswear brand Petit Bateau sold to US investment fund Regent

Petit Bateau, the French children's wear brand owned by the French Rocher Group, has been sold to the US investment fund Regent. In January 2025, the Rocher Group (Yves Rocher, Arbonne, Sabon, Docteur Pierre Ricaud and Petit Bateau) announced its intention to sell the brand, which it has owned since 1988. The sale is now complete, with the...

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French group Rocher puts children's fashion brand Petit Bateau up for sale

Paris - French group Rocher announced on Wednesday that it is launching a "divestiture process for its children's fashion and home products divisions, including the Petit Bateau and Stanhome brands" in order to refocus on its core business, cosmetics. “We have the financial resources to create a new dynamic by focusing our investments on...

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Groupe Rocher makes management changes at Yves Rocher and Petit Bateau

A management shake up is to become apparent from September 1 at the children’s brand of Petit Bateau and the beauty label Yves Rocher, both of which are owned by the French cosmetics and fashion company Groupe Rocher. The current chief executive officer of Petit Bateau, Guillaume Darrousez, is to step into the same position at Yves Rocher,...

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Retail

Petit Bateau launches childrenswear rental service

Childrenswear brand Petit Bateau is launching a rental service. The company said the new category is in line with its circularity ambitions, and will initially launch the service in its home market of France. In a statement the company said: "It is a service that simplifies the life of parents reducing their environmental impact, offering an...

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Petit Bateau returns to cosmetics market

French label Petit Bateau has announced the launch of a new fragrance closely following its revelation that it would be establishing a new perfume and cosmetics project, PB Natural Care. Eau Soilogne, which has been developed especially for toddlers, zero to three years old, is made up of a alcohol-free, hypoallergenic formula and includes 97.5...

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Fashion |CEO INTERVIEW

Petit Bateau marks 100-years of the panty

There are not many brands who can claim they invented something as important, groundbreaking and functional as the modern day underpants. But this is an invention that French heritage brand Petit Bateau takes pride in claiming. It was 100 years ago that Étienne Valton, together with his brothers André and Xavier, heirs to the knitting company...