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Pimkie becomes a pariah: Brand excluded from French fashion federations

Paris - The Federation of Clothing Retailers (FCA), a member of the Alliance du Commerce, announced on Friday the "unanimous" exclusion of French brand Pimkie, following its partnership with the controversial Asian brand Shein, according to a press release. The fast-fashion giant Shein, "whose model is based on circumventing the rules and unfair...

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Business

Shein seals partnership with Pimkie, sparking controversy in French fashion

Leading global fast fashion retailer Shein has entered into a strategic partnership with French womenswear brand Pimkie. Founded in 1971, the label will be sold internationally through Shein's marketplace. This cooperation also marks the launch of Shein Xcelerator in France. This is a programme designed to support emerging and established brands...

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