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Fashion

Pinterest forecasts a boho revival and digital detox for Summer 2025

Pinterest’s 2025 Summer Trend Report signals a seasonal pivot towards rustic minimalism, nostalgia-fuelled fashion, and nature-led lifestyle choices, as digital-weary consumers—led by Gen Z—embrace tactile aesthetics and conscious escapes. The platform’s internal data reveals a dramatic uptick in searches for “digital detox” (+72 percent) and...

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Fashion

Pinterest leverages AI to streamline fashion e-commerce

Pinterest is making a calculated play to shift how consumers discover and shop for fashion online, leaning into its visual-first heritage with an upgraded suite of image-based search tools. The platform’s latest product update, now live in key markets including the US, UK and Canada, positions it less as a social media outlet and more as a...

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