Pinterest news and archive

Pinterest unveils AI-powered assistant to enhance shopping experience

Social media platform Pinterest has unveiled its first AI-powered visual-first assistant, designed to transform online shopping and discovery. The Pinterest Assistant is described as much more than a typical chatbot, but rather an AI-powered tool designed to solve the “I’ll know it when I see it" problem that a lot of people get when shopping,...

Fashion

Debenhams Group taps Pinterest for brand awareness campaign

Debenhams Group – formerly Boohoo Group – has turned to image-centric social media platform Pinterest for a new marketing strategy aimed at building brand awareness and boosting customer growth. In what is said to be the first Pinterest campaign launched by a “group brand” in the UK, Debenhams will work with the platform on repositioning the...

Fashion

Pinterest forecasts a boho revival and digital detox for Summer 2025

Pinterest’s 2025 Summer Trend Report signals a seasonal pivot towards rustic minimalism, nostalgia-fuelled fashion, and nature-led lifestyle choices, as digital-weary consumers—led by Gen Z—embrace tactile aesthetics and conscious escapes. The platform’s internal data reveals a dramatic uptick in searches for “digital detox” (+72 percent) and...

Fashion

5 of the biggest wedding trends for 2025

Social media platform Pinterest’s annual wedding trends report has revealed that brides-to-be are incorporating rich colours, unique personal touches and timeless elegance for their wedding day, as Gen Z continues to shake up the wedding landscape. According to Pinterest, brides are embracing the return of 90s dress silhouettes, colourful...

Featured

Fashion

Pinterest leverages AI to streamline fashion e-commerce

Pinterest is making a calculated play to shift how consumers discover and shop for fashion online, leaning into its visual-first heritage with an upgraded suite of image-based search tools. The platform’s latest product update, now live in key markets including the US, UK and Canada, positions it less as a social media outlet and more as a...

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Fashion

Pinterest predicts 2025 fashion trends

Pinterest has unveiled its fashion predictions for 2025, revealing five distinctive trend forecasts that blend nostalgia, sustainability, and bold self-expression. From the maritime-inspired "Fisherman Aesthetic" to the medieval-tinged "Castlecore," the trends reflect a blend of generational styles, sustainable living, and creative personal...

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Fashion

Pinterest unveils autumn fashion trends

Pinterest's Autumn Trends Report offers a glimpse into the sartorial zeitgeist of the upcoming season. The data, extracted from global search trends on the platform, indicates a marked shift towards bold, eclectic styling and nature-inspired aesthetics. Mixed proportion layering emerges as a dominant trend, with searches for "jersey with skirt...

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Retail

Pinterest launches shoppable print magazine with Real Simple

Social media platform Pinterest and Real Simple magazine have joined forces to create a shoppable issue named "Best & Brightest." The collaboration features over 120 curated products, with QR codes embedded in each magazine segment that lead readers to corresponding Pinterest boards, where articles can be purchased. The issue launched on...

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Business

Pinterest working on ‘body type’ tech

Social media platform Pinterest has said that it is working on “body type technology” that would allow users to refine their searches for women’s fashion and wedding ideas based on different body types. The tech builds on similar tools introduced for hair patterns and skin tones, all of which contribute to the platform’s efforts to form a more...

Culture

Pinterest UK teams up with V&A on video series

Visual inspiration platform Pinterest is partnering with London’s Victoria & Albert Museum (V&A) to bring the museum’s sold-out ‘Gabrielle Chanel. Fashion Manifesto’ exhibition to life digitally. The exclusive partnership will see Pinterest hosting a series of four videos on their Pinterest profile showcasing the exhibition’s key themes,...

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Fashion

Bows, Grandpas and Jazz: Pinterest predicts 2024 trends

2024 has officially kicked off, and with it comes the latest Pinterest Predicts report, through which the image-based social media platform looks ahead to trends that it believes will rule the site, and consumer interests, in the coming year. Such trends, according to Pinterest, will be ruled by the overarching theme, ‘Make it Big’, which is...

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Fashion

Pinterest announces trend predictions for 2024

As the latest trends seem to move a million miles per minute, Pinterest stays ahead of the curve—the lifestyle tech company just revealed its predictions for 2024 trends across beauty, fashion, and more. Based on an analysis of various search algorithms generated by visitors on the platform, Pinterest’s near-500 million users provide insights on...